Manager, Global Marketing; Hybrid

This position will be responsible for global marketing strategy and planning for Pyxis pharmacy workflow solutions, specifically our IV workflow solutions.

• Launch planning and execution for internally developed and partner products, including development of launch readiness assets as needed
• Conduct customer segmentation analysis, value offer development, and identify needs/opportunities to generate and communicate new evidence to drive adoption in target segments
• Responsible for strategic and tactical go‑to‑market plans, including product level positioning and messaging to be used by sales and marketing within the regions
• Provide knowledge and expertise across the full marketing mix, including advertising, direct marketing, digital, trade shows, public relations, scientific communications, and other communications channels
• Develop key opinion leader relationships and advocacy through evidence‑based communication and education
• Responsible for lifecycle management and EOL planning for assigned products
• Implement key stage‑gate (GPDS) governance activities with adherence to BD Way of Marketing standard methodologies
• Able to understand and communicate complex workflows, developing and demonstrating strong product and market knowledge, specifically related to medication management in hospitals
• Demonstrate strong social skills related to establishing and maintaining relationships with customers and key influencers to ensure that marketing decisions are customer focused

• Minimum 5 years in marketing and/or product/solution management with validated excellence in commercial strategy and launch planning required
• Minimum bachelor’s degree required in Marketing, Business or a Technical Field; MBA preferred
• Healthcare automation experience and hospital pharmacy experience desired
• Experience with marketing software applications and integrated workflow experience desired
• Experience in highly matrixed environments, able to work with cross‑functional teams and to lead teams beyond your direct span of control
• Strong organizational, leadership and interpersonal skills
• Experience working across international geographies with success in incorporating diverse collaborator feedback preferred
• Outstanding written and verbal presentation skills
• Personal characteristics: data‑driven, collaborative, curious, diligent, critical thinker, hardworking, customer‑focused
• Able to understand and communicate complex workflows, developing and demonstrating strong product and market knowledge, specifically related to medication management in hospitals
• Validated strong social skills related to establishing and maintaining relationships with customers and key influencers to ensure that marketing decisions are customer focused

Location:

Hybrid role at BD office in San Diego, CA or Lakewood, CO.

Travel:
Up to 25% travel required. Entry to hospitals and other medical facilities is required; vendors must meet training, background check and proof of immunization requirements.

USD 107,500 – 177,300

This role is considering all qualified candidates, including transitioning service members. The BD Skill Bridge Fellowship Program provides opportunities for transitioning service members to gain valuable civilian work experience during their last 6 months of service, for up to 180 days. Skill Bridge participants are not eligible for compensation or benefits from BD, as they continue to receive military compensation and benefits as active‑duty service members.

After successful completion of the program, there may be an opportunity to be considered for a full‑time position, depending on business needs.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.