Marketing Manager; Demand Gen and PMM

Marketing Manager (Demand Gen/PMM)

Seattle, WA

Our Commitment to Our Team

At Pipe
17, our values aren't just words on a wall. They're how we operate every day.

We are a high-performance team built around ownership, urgency, curiosity, and a strong bias for action.

We set bold goals, hold ourselves accountable, and move fast to solve customer problems. Every team member owns their decisions and drives outcomes. No one waits for permission.

We operate with urgency, but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work.

Curiosity is how we get better. We ask questions, challenge assumptions, and stay open to new ideas. We don't default to "how it's always been done." We explore, test, and learn. That mindset helps us adapt quickly, solve harder problems, and continuously raise the bar.

We also embrace AI as a force multiplier. We believe great operators don't compete with AI - they partner with it. We use AI to move faster, think deeper, and remove friction from our work, while still applying human judgment, creativity, and context where it matters most. Thoughtful use of AI is part of how we scale ourselves and our impact.

Finally, teamwork is at our core. We win together, support each other, and celebrate our shared victories. Collaboration across functions is a daily practice, not just something we talk about. We learn from each other, improve constantly, and rally around our mission: unify commerce after the buy button.

If these values resonate with how you like to work, you'll fit right in.

Marketing Manager (Demand Gen/PMM)

Seattle, WA

About Pipe
17

Pipe
17 is the AI-native order operations platform that orchestrates everything after the buy button: orders, inventory, products, and fulfillment, across every channel and partner. Brands go live in 2-4 weeks at a fraction of the cost of a legacy OMS, and our marketing team is small, fast, and hands-on.

The Role

We're hiring a Marketing Manager whose foundation is product marketing but whose job is range. This person brings a product-marketing mindset, not necessarily a pure PMM: they understand product, audience, messaging, and channels, and are excited to execute broadly across everything the team ships: demand generation, partner co-marketing, campaigns, content, field and events, and product/solution messaging.

This is a hands-on, individual-contributor role for someone early in their career who wants to do a bit of everything and grow fast. You'll be the flexible engine that helps the team ship more without dropping quality, and the connective tissue between functions that keeps work moving.

This role is not the sole owner of product marketing (it partners closely with Product Marketing), but a strong instinct for sharp messaging and customer insight should show up in every campaign, asset, and program it touches.

What You'll Do

• Think PMM-first. Apply a product-marketing lens to everything: keep messaging, positioning, and customer/persona relevance sharp and consistent across campaigns and assets.
• Run demand. Execute demand gen campaigns end to end, from email/nurture, webinars, lifecycle, and paid support through build, launch, and reporting.
• Create content and campaigns. Turn messaging into campaigns across channels, and produce the copy and assets that carry them.
• Drive field. Own the logistics and execution of field marketing and events, from pre-event promotion to follow-up.
• Activate partners. Turn partner co-marketing opportunities into live campaigns: joint webinars, co-branded content, and integration launches.
• Support launches. Partner with Product Marketing on launches, sales enablement collateral, competitive one-pagers, and customer stories.
• Connect the team. Be the glue across product marketing, content, demand, and partnerships: translate between teams and unblock the handoffs that stall.
• Measure and iterate. Track what you ship, report on what's working, and iterate quickly.

What You'll Bring

• 1-3 years in product marketing, marketing generalist, growth, or a related B2B SaaS marketing role (internships count).
• A…