Manager E-Commerce Strategy

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

Nestlé USA’s Coffee & Beverage Division is home to a dynamic portfolio of iconic brands including Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, and Seattle’s Best Coffee. We are committed to delivering growth by elevating everyday moments for consumers while strengthening partnerships with our customers. Our organization thrives on collaboration, agility, and innovation to win in a fast-paced and evolving marketplace.

The eCommerce Strategy Manager, Emerging Channels and Capabilities, plays a critical role in shaping how the Coffee and Beverage Division grows and evolves across the digital commerce landscape. This role is responsible for building strategies, capabilities, and ways of working that strengthen digital shelf performance, improve conversion, support emerging channel expansion, and ensure the Division is prepared for the next wave of commerce across retailer platforms, social environments, fulfillment models, and AI-enabled shopping experiences.

While Agentic Commerce and AI readiness will be a significant early focus, the role is broader than AI alone. The Manager will serve as a strategic connector across Brand, Sales, Category Development, Supply Chain, Digital Shelf, Retail Media, IT, Data Governance, Analytics, Global, and CDG teams to translate evolving shopper behaviors, customer requirements, technology shifts, and commercial priorities into clear action plans.

This individual will help the Division test, scale, and operationalize new capabilities that improve visibility, availability, content quality, assortment execution, and overall eCommerce performance.

• Own the Division’s multi-year roadmap and execution plan for Agentic Commerce, ensuring readiness across retailer AI assistants, agentic shopping experiences, and external AI discovery ecosystems.
• Partner with IT, Digital Enablement, and Regulatory teams to define the structured data, metadata, product attributes, and clarity signals required for AI-based recommender engines to interpret and elevate C&B products.
• Be accountable for Leadership-aligned AI visibility metrics—including visibility ranking, recommendation frequency, attribute accuracy, digital completeness, and AI-generated product representation—and translate performance gaps into strategic priorities.
• Partner with SRM, Category, and CDCE to ensure data, content, commercial inputs, and annual resourcing needs are aligned to the Division’s Agentic Commerce strategy.
• Provide AI-informed commercial inputs for joint business planning, line reviews, and omni-category assessments.

• Set the Division’s standards for AI-ready digital shelf excellence, ensuring PDP content, taxonomy, navigation, variation structures, and product attributes improve both human conversion and machine readability.
• Partner with the eCommerce Enablement team to use Salsify, Syndigo, NIQ, and emerging AI visibility tools to diagnose performance gaps, prioritize interventions, and inform content, data, and technology needs.
• Connect content, paid search, retail media, reviews, availability, and external authority signals into a unified conversion strategy across the digital path to purchase.
• Translate digital shelf and…