Insights and Enablement Leader, AWS Marketing Strategy and Operations

Description

The Geo Insights and Enablement role serves as a critical bridge between global marketing operations and GEO Single Threaded Leaders, ensuring field sales leadership has clarity on marketing's strategy, measurement frameworks, and performance impact. Operating in deep partnership with Geo Marketing Leaders, this position ensures they are fully equipped with the insights, reporting, and strategic context needed to represent marketing effectively as the Single Threaded Leader(STL) in Geo Sales Leadership meetings in Weekly, monthly and quarterly business reviews.

The role enables the Geo Marketing Leader, and owns performance reporting, and strategic synthesis for their assigned geography (EMEA, NAMER, APJ, or LATAM).

• Enable understanding of marketing strategy and measurement:
  Translate global marketing strategy into clear narratives explaining marketing measurement framework measurement methodologies, investment allocation logic, and the rationale behind coverage decisions—providing content and materials that Geo Marketing Leader can use to ensure sales leadership understands what marketing does, how it's measured, and why
• Deliver Geo/Area-level performance reporting and insights:
  Deliver comprehensive performance commentary and actionable insights to the Geo Leaders that make marketing's full impact visible, including pipeline results, key trends in activity, and total marketing engagement—enabling informed sales planning and W/M/Q  discussions
• Partner deeply with Geo Marketing Leaders:
  Provide regular performance reports/summaries, and pre-built narratives that equip Geo Marketing Leaders to confidently represent marketing's complete picture in all Sales Leadership meetings and reviews
• Establish structured collaboration mechanisms:
  Build and maintain interlocks with Global Sales Operations, Area Sales Operations, and MSO teams—ensuring seamless information flow between central strategy and execution while joining existing processes rather than creating parallel structures.

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and Amaze Con (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

• 7+ years of marketing experience
• Strong analytical skills with demonstrated ability to interpret complex data sets and translate them into clear, actionable insights for non-technical audiences
• Deep understanding of marketing attribution models, pipeline measurement methodologies, and sales funnel dynamics using business intelligence platforms, CRM systems (Salesforce), and marketing analytics tools
• Proven experience building and delivering executive-level reporting with commentary…