Social Media & Content Specialist

Salary Range: $70,000 to $80,000

Carbitex is seeking a creative, hands-on Social Media & Content Specialist to lead and grow our organic social media presence across multiple digital platforms. This role owns day-to-day content creation end-to-end — from writing platform-native copy and designing visual assets to producing and editing short-form video — as well as publishing, community engagement, and analytics reporting.

As a B2B2C ingredient brand, Carbitex occupies a unique position in the market. Our flexible carbon fiber technology is engineered into products from leading footwear brands, requiring content that speaks to both industry professionals and performance-minded consumers. A significant portion of our content involves technical and scientific subject matter, including biomechanics, engineering principles, and materials science. The ability to translate that complexity into clear, engaging, audience-appropriate content is the defining skill of this role.

This position will also play a key role in launching and growing Carbitex's influencer and creator program, building relationships with biomechanists, sports medicine professionals, footwear designers, and other trusted voices in the performance footwear space.

• Design and produce on-brand graphic assets for social posts, carousels, and campaign content using brand guidelines and tools such as Canva, Adobe Illustrator, and Figma.
• Write compelling, platform-specific copy that reflects Carbitex's brand voice — technically credible, clear, and engaging across audiences.
• Produce and edit short-form video content for social media platforms using tools such as Cap Cut or equivalent.
• Capture content during material and product testing, including lab sessions in Carbitex's biomechanics lab, to support authentic, behind-the-scenes storytelling.
• Manage and publish content across Linked In, Instagram, Facebook, X, and future platforms like Reddit.
• Develop and maintain a multi-platform content calendar aligned with product launches, partner milestones, and industry moments.
• Engage with online communities through comments, direct messages, and proactive outreach to relevant creators and industry conversations.
• Track key performance metrics and prepare regular analytics reports with actionable insights.
• Collaborate with engineering and principal scientist to ensure technical accuracy of all content prior to publication.
• Coordinate social content efforts with partner brands and support co-marketing initiatives.
• Monitor social media trends and identify opportunities for brand participation and increased visibility.
• Build, launch, and manage the company's influencer and creator partnership program.
• Assist with coverage of trade shows, product launches, and industry events.
• Perform other marketing-related duties as assigned.

Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.

Coursework or demonstrated interest in science communication, biomechanics, sports performance, or related technical fields.

One to three years of hands-on experience creating social media content — including copywriting, graphic design, and video production — for a brand, company, or agency.

Experience in B2B, ingredient branding, sports or performance products, or other technical consumer goods.

Successful candidates will demonstrate:

• Strong copywriting skills and the ability to translate complex technical or scientific concepts into clear, engaging content for digital audiences.
• Proficiency in graphic design tools for social-first formats — candidates should be comfortable building assets from scratch, not just editing templates.
• Experience producing and editing video content for social media, including short-form formats such as Reels and platform-native video.
• Self-direction and a builder mindset — this is a newly created role with significant ownership and the opportunity to build systems from the ground up.
• Strong organizational and project management skills, with the ability to manage…