Senior Product Marketing Manager, Growth

About Outreach

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team.

World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.

At Outreach, product marketing doesn't just support the business, it shapes how thousands of revenue teams experience the platform every day. You'll join a tight-knit team that works at the center of Product, Marketing, Sales, and Customer Experience, tackling problems with a direct line to customer outcomes and company growth.

We're curious, collaborative, and a little obsessed with making things better. We push each other to do our best work, enjoy doing it and we genuinely have each other's backs.

Outreach is looking for a Senior Product Marketing Manager to own the post-sale product marketing motion for our install base customers. You'll be the connective tissue between Product, Customer Success, Professional Services, and Customer Marketing translating product capabilities into customer value and measurable growth. Success is measured by customer impact and product awareness.

• Own the install base marketing strategy:identify underused features and usage gaps, prioritize which capabilities matter most to each customer segment, and develop messaging and campaigns that drive customer engagement and product adoption.

• Create adoption-focused contentincludingin-app messagesandemail campaigns that drive customer engagement and value realization

• Develop internal enablement resources including playbooks and battle cards that equip internal customer success teamsfor proactive, value focused customer conversations

• Gain and develop a deep understanding of new and upcoming product capabilities andassistin the development of customer-facing product communications

• Define and trackadoptionmetrics (feature activation rates, usage, time-to-adoption) in collaboration with data and analytics; use insights to evaluate program performance andidentifyareas for optimization.

• Map the customer onboarding journey and develop content for admins, reps, managers, and GTM leaders coordinating with Customer Success(customer success, professional services) and Enablement to keep materials current.

• Identify expansion signals and partner with
  
  Growth
  
  Marketing to run campaigns that reduce churn and support renewals,informed by ongoing customer research (interviews, surveys, usage data).

• Partner with Customer Advocacy toidentifycustomers well-positioned to serve as references

• Support monthly product launch motion with content creation andcustomercampaignsthat drive adoption

• Work with the greater product marketing team on important team projects and events as assigned.

• 5-7years of experience in product marketing, customer marketing, or a related role in B2B SaaS.

• Ability to translate product capabilities into customer-facing value narratives.

• Experience using AI tools to accelerate content creation, streamline workflows, and output

• Comfort with product usage data toidentifyadoption patterns, ask the right questions of analytics teams, and connect data to a story.

• Strong written communication,content development, and presentation skills.

• Proven ability to manage multiple cross-functional programs simultaneously.

• Bachelor's degree or equivalent practical experience.

• Experience working post-saleand partnering with Customer Teams (customer success, professional services, etc).

• Familiarity with the sales engagement or revenue intelligence category; experience with Outreach or similar platforms (Salesloft, Gong, Hub Spot) is a plus.

• Exposure to product-led growth (PLG) motion or in-app messaging programs (e.g., Pendo,Amplitude, etc).

• Ability to work with quantitative and qualitative data to inform positioning and prioritization decisions.

• Feature adoption rate and usage depth across the install base.

• Time-to-value for newly onboarded customers.

• CS and Account Management enablement coverage.

• Contribution toexpansionpipeline and renewal outcomes.

$130,000 - $155,000 a year

The annual base salary range for this role is $130,000-$155,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, location and experience. Final offers are determined through a holistic assessment and will vary within the posted range. Your Recruiter will…