Creative Lead, Culture & Performance

Location: Hybrid, mainly remote, Washington state based applicants preferred

Reports To: Account Director

Compensation: $115,000-$145,000 DOE

We are Design Citizen, a human-centered talent studio partnering with ambitious organizations to build thoughtful, impactful products and experiences through design.

Our client, a creative digital marketing agency, is looking for a creative who lives and breathes gaming culture—someone who can spot a trend before it peaks, turn it into a concept overnight, and ship it as a finished asset without losing the idea in translation. This is a maker's role first: you'll ideate, concept, and build performance creative across Meta, You Tube, Tik Tok, and the platforms where players actually spend their time—then use what you learn to sharpen the next idea.

This isn't a role for someone who waits for a brief. You'll be the person in the room who says "here's what's trending, here's how our client shows up in it, and here's the asset to prove it." You'll partner closely with media, analytics, and creator teams—but the ideas start with you, and so does the execution.

This role is ideal for someone who is deeply fluent in gaming and creator culture, thinks in content formats before they think in decks, and is just as energized building the asset as pitching the concept.

Ideate & Create

• Generate original creative concepts rooted in what's actually trending across gaming, entertainment, and creator culture—and translate them into brand-relevant content
• Own the full arc from idea to finished asset: concept, storyboard, art direct, shoot/capture, edit, and ship
• Bring a point of view on where culture is headed, not just where performance data says it's been

Build Performance Systems

• Define creative frameworks and platform-native formats across Meta, You Tube, Tik Tok, and emerging channels
• Partner with media and analytics teams to build a testing agenda—hypotheses, variants, audience logic, and readouts
• Turn what's working into templates, playbooks, and modular systems that scale without losing creative edge

Produce & Craft

• Rapidly concept, storyboard, and art-direct platform-native static and video assets
• Select and/or capture gameplay footage; edit and animate short-form video (After Effects or similar)
• Maintain a high craft bar even at speed—native-feeling creative that never looks like an ad

Partner Across Marketing & Social

• Work hand-in-hand with media, analytics, localization/regional, and influencer/creator teams to connect ideas to media plans, measurement, and creator amplification
• Bring cultural and platform expertise into marketing conversations as the resident expert in the space
• Translate creative thinking into terms that land with cross-functional and business stakeholders

• 6+ years in performance marketing creative, content creation, or growth-focused creative roles
• Required:
  
  deep, credible fluency in gaming, entertainment, or creator culture—you follow this space because you love it, not because it's your job
• Proven track record as a personal content creator or hands-on publisher on Tik Tok, You Tube, Instagram, Twitch, or similar
• Hands-on mastery of Adobe Creative Cloud (Photoshop, Illustrator) plus lightweight video/motion workflows (After Effects or similar)
• Comfort with performance metrics and learning agendas (CTR, CVR, CPA, ROAS, LTV)—enough to use data as creative fuel, not a constraint
• A true hybrid maker-and-leader mindset: the person who pitches the idea is the person who can also build it
• Sharp, current platform-native taste—you know what performs in-feed without losing brand quality
• Interest in the gaming world

At Design Citizen, we believe great design comes from diverse perspectives, lived experience, and inclusive teams. We are proud to be an Equal Employment Opportunity employer and welcome candidates of all backgrounds.

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