Database Marketing Manager

Company Description

Little Creek Casino Resort, owned and operated by the Squaxin Island Tribe, is a premier gaming and entertainment destination in the Greater Seattle Area. The resort features nearly 200 well-appointed rooms and an Indian-style gaming casino with over 1,000 slot machines and a variety of table games, including poker, blackjack, craps, roulette, and Texas Hold-Em. Guests enjoy live comedy, music, and other performances at the Skookum Creek Event Center, which also hosts business and special events for up to 2,000 attendees.

The property includes the Salish Cliffs Golf Club, a par-72 championship golf course, along with multiple on-site dining options, entertainment, and luxury amenities that create a distinctive guest experience.

The Database Marketing Manager is a full-time, on-site role based at Little Creek Casino Resort in the Greater Seattle Area. This role is responsible for managing and optimizing the resort's marketing databases, including segmentation, list management, and audience targeting for campaigns across multiple channels. The Database Marketing Manager will develop and execute database-driven marketing strategies to increase guest acquisition, retention, and loyalty, while collaborating closely with marketing, analytics, IT, and operations teams.

Day-to-day responsibilities include designing and tracking direct marketing and digital campaigns, monitoring performance, analyzing guest behavior and profitability, and recommending data-informed improvements. The role also involves ensuring data integrity, maintaining accurate records, and supporting compliance with internal standards and applicable regulations.

• Strong database marketing skills, including campaign planning, segmentation, and targeting using customer and player data.
• Proficiency in marketing analytics and analytical skills to interpret data, measure campaign performance, and provide actionable insights.
• Experience in marketing and database management, including working with CRM systems, data warehouses, or similar platforms.
• Ability to collaborate effectively with cross-functional teams, communicate complex data clearly, and present findings to stakeholders.
• Bachelor's degree in Marketing, Business, Analytics, Statistics, or a related field, or equivalent relevant experience.
• Advanced skills in Excel and familiarity with SQL or similar query tools; experience with BI or reporting tools is a plus.
• Background in hospitality, gaming, or resort environments is preferred, with an understanding of guest loyalty and retention programs.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced setting.