Brand Marketing Manager, Outbound Marketing, Devices

Brand Marketing Manager, Outbound Marketing, Amazon Devices

Job :  |  Services LLC

We're looking for a Marketing Manager to join the Amazon Devices Outbound Marketing team, supporting Kindle. This newly established team drives brand creative campaigns across paid digital, paid social, influencer, brand partnerships, and brand activations — all in service of key business priorities.

This is a hands‑on, cross‑functional role. You’ll lead media plan execution, shape creative strategy in real time, and act as the connective tissue between our internal teams and agency partners. You’ll also bring a sharp cultural instinct — helping the Kindle brand show up in the moments and spaces that matter most to our customers.

• Lead elements of media plan execution including variant mapping, comms planning, and real‑time creative optimization strategy
• Translate business signals from established review meetings into proactive marketing recommendations that support business goals
• Liaise across sales, Amazon‑owned surfaces, organic social, and media teams to find synergies, maximize creative value, and drive campaign impact
• Support management of media and influencer agency partners
• Partner with PR and organic social teams to bring key consumer messages to life across channels
• Champion campaign work cross‑functionally — communicate strategy clearly and early to stakeholders upstream
• Act as a culture curator: proactively identify ways the Kindle brand can participate in and shape culture against our customers' priority passion points
• Up to 15% domestic travel (e.g., agency on‑sites, shoots, brand activations)

Morning — Creative Performance Review You lead a cross‑functional meeting with the  team. You identify the top‑performing asset and recommend it for  You align the room and own next steps.

Midday — Media Optimization You run the weekly optimization session with the agency. You direct spend toward top‑performing channels and own the rationale.

Afternoon — Monthly Business Review You sit in on the M  where sales shares last month’s performance. A Kindle feature is outperforming. You connect the dots and brief the social team to produce more content around it. You don’t wait to be told.

The Amazon Devices Outbound Marketing team is a team of 5 responsible for driving brand creative campaigns that support key business priorities across Kindle, tablets, eReader, and Kids+. We work across paid digital, paid social, influencer, brand partnerships, and brand activations — partnering closely with sales, organic social, PR, and media teams. We’re building something from the ground up, which means you’ll have real ownership and a seat at the table from day one.

• 6+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross‑functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience managing or working within cross‑functional marketing and creative teams

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau
• Experience in digital marketing and content production timelines and process
• Experience in consumer electronics or technology sector
• Experience in a creative role understanding consumer trends and creating content
• Demonstrated history of inserting brands into cultural moments or building culturally relevant campaigns

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau
• Experience in digital marketing and content production timelines and process
• Experience in consumer electronics…