Senior Product Marketing Enablement Specialist

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change.

Constantly grow as you work hard for a mission that matters at a company where you matter.

Location:

In Person 4 days per week —(Mon remote flexibility, Tues-Fri in our Boston, Scottsdale or Seattle offices).

Reports to:

VP of Enterprise Marketing

You will bridge the gap between what Axon builds and how the market understands it. In this role, you'll bring the strategic depth of product marketing and sales enablement — creating a seamless connection between product messaging, customer-facing assets, and sales readiness. From crafting compelling product narratives to equipping sellers with the tools they need to win, you'll ensure every sales interaction and customer touchpoint tells a consistent, differentiated story.

You'll work side-by-side with product, sales, and customer success to sharpen go-to-market execution and help Axon win in increasingly competitive enterprise markets. When product story meets sales momentum — Axon wins. This role owns that connection.

• Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals
• Translate complex technical capabilities into compelling, customer-focused value propositions
• Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively across sales channels
• Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives

• Create sales enablement materials including pitch decks, one-pagers, and competitive battle cards that equip sellers to win
• Support webinars, demos, and thought leadership content that showcase Axon's value across enterprise use cases
• Drive consistency across messaging and sales materials so every customer touchpoint reflects the same compelling story
• Partner closely with sales and customer success to gather feedback from the field and continuously sharpen enablement assets

• Own performance metrics to continuously improve program outcomes
• Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of marketing programs
• Act as a strategic advisor on how Axon shows up in-market across enterprise audiences

• 4+ years of experience spanning product marketing and sales enablement — with genuine depth across both
• Proven track record of driving pipeline and revenue through integrated go-to-market programs
• Experience supporting enterprise sales motions and understanding how complex deals get won and lost
• Demonstrated ability to develop compelling product messaging and translate technical solutions into real-world customer value
• Strong experience building sales enablement materials that sellers actually use — decks, battle cards, one-pagers, demo content
• Ability to break into new markets or verticals like retail or healthcare and tailor strategies to reach new audiences effectively
• Creative, out-of-the-box thinking for programs that capture attention, differentiate Axon, and drive meaningful enterprise engagement
• Data-driven mindset with experience measuring program performance and optimizing based on results
• Familiarity with AI and emerging marketing tools to enhance execution, personalization, and scale
• Strong cross-functional collaboration and stakeholder management skills across product, sales, and customer success
• High standards for execution, creativity, and detail — you care deeply about quality at every touchpoint
• Alignment with Axon's values: ownership, candor, curiosity, and a commitment to our mission to Protect Life