Communications Specialist (Temporary

Job Description

The Department of Health Systems and Population Health (HSPop) has an outstanding opportunity for a Communications Specialist to join their team.

The Department of Health Systems and Population Health (HSPop) has an outstanding opportunity for a Communications Specialist to join their team.

Reporting to the Assistant Director of Communications, the Communications Specialist is responsible for managing the online media presence and visibility of the associated research centers, department, and programs. This role provides communications support for research center projects and initiatives aimed at disseminating findings of research and scientific offerings. The Communications Specialist enhances HSPop’s impact of project and research efforts with target audiences and potential funders, ultimately improving the health of individuals and communities.

The Communications Specialist generates a consistent supply of high-quality visual and written online content and adheres to effective strategies for reaching target audiences, identifying optimal distribution platforms and methods for monitoring website and social media analytics. The Communications Specialist actively manages and maintains the website, email marketing, and social media presence of the research centers, working closely with leadership to identify online content to meet their goals.

This position will be part‑time at 50% FTE but may vary to as much as 75% FTE. The salary information provided below is for a full‑time position and will be prorated for this part‑time opportunity.

• Create written articles featuring student success stories, research discoveries, faculty achievements and more for publication on research center and department websites.
• Collaborate to produce audio and video content featuring research discoveries, faculty achievements and more for publication on You Tube, social media, research center, and department websites.
• Design infographics and other visual content featuring event announcements, research highlights, and more for publication on research center and department websites and social media.
• Daily management of digital distribution channels, including website, social media, and e‑newsletters.
• Create and coordinate messaging across all digital channels, driving traffic from social media channels to our websites.
• Independently identify interesting content that will appeal to our audiences and collaborate on shared ideas.
• Identify optimal media format or formats for maximum impact of each story (written, video, info graphic, etc.), based on the topic and the audience.
• Identify KPIs to monitor and analyze success of content to guide strategy for future production.
• Serve as an innovative storyteller, learning our audiences and strategically tailoring content format and distribution channel to meet the audience’s preferred consumption.

• Produce content in collaboration with research center scientists and coordinators to promote the centers, research projects, and accomplishments.
• Participate and collaborate with colleagues and contemporaries in communications committees and meetings as needed.
• Manage and update research center websites.
• Create and publish content for research center social media accounts, including Twitter, Facebook, and Instagram.
• Write and update content for various documents and applications, including annual reports, progress reports and other official reports as needed.
• Design and produce research briefs, recruitment and intervention materials, and other products for research centers in the department.
• Act as departmental representative and point of contact for potential students and employees.

• Uphold primary research center, UW and HSPop brand standards.
• Maintain and refresh identity and branding of associated research centers as needed, in accordance with UW and HSPop brand standards.
• Ensure branding consistency in HSPop materials and online presence.

To be considered for this opportunity your application must demonstrate you meet both the minimum…