Sr. GTM Strategy & Ops Lead, Ads

Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. Amazon Ads continues to grow and diversify our products from our start in “Sponsored Ads” to our expanding video offerings across Thursday Night Football, Twitch, and Prime Video ads.

We constantly seek ways to reinvent and improve our Ads-wide Go To Market strategy to better serve our customers, and this triggers significant organizational change. We are seeking an experienced professional to drive the change across the Amazon Ads organization. In this highly visible role, you will develop the change management strategy to build awareness and knowledge about the change among product, marketing, sales and other cross-functional teams and the desire to adopt the change.

You will apply industry best practices in change management, authoring documents to outline your strategy and drive leadership alignment on the same. The ideal candidate will have a few years of advertising industry experience and will have held a similar role at a peer company.

• Define the change management strategy for both major and ongoing changes, to build awareness and knowledge about changes among product, marketing, sales and other cross-functional teams and the desire in them to adopt the change.
• Help tailor industry frameworks for what great change management looks like, applying them to Amazon Ads
• Establish channels and mechanisms (workshops, webinars, eLearnings, emails, slack, etc.) to execute the change management strategy, and own the change management calendar.
• Continually refine the change management process to improve efficacy.
• Define KPIs for what success looks like and measure the same (e.g. GTM survey)
• Author documents for Director+ leadership audience to drive alignment on strategy and provide periodic performance updates.

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Bachelor's degree
• 3+ years experience in advertising industry

• 3+ years of change management experience
• 3+ years experience in Product Marketing, or managing GTM process/ operations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include:…