Senior Manager, Global Cloud Campaigns

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Marketing & Communications

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The Global Cloud Campaigns (GCC) team is seeking a strategic, highly collaborative Senior Manager to lead integrated campaign strategy for an assigned portfolio of Salesforce products and solutions.

As the primary campaign partner to Product Marketing, you will translate business priorities, customer insights, and growth opportunities into cohesive, full-funnel campaign strategies. You'll lead campaigns from planning through activation and optimization, working across Product Marketing, Creative, Content, Paid Media, Social, Field Marketing, and Program Management to bring globally scalable programs to market.

This role requires both strategic vision and executional rigor. The right candidate can identify the customer and business problems a campaign must solve, build a connected journey around those priorities, and mobilize cross-functional teams to deliver measurable results.

• Own the end-to-end integrated campaign strategy for an assigned portfolio, including annual and quarterly planning.
• Translate business priorities, audience insights, and customer buying triggers into differentiated campaign narratives and activation plans.
• Develop full-funnel customer journeys that connect brand, product, demand generation, and field activation.
• Lead journey gap analyses to identify opportunities across audiences, messaging, content, offers, channels, and lifecycle stages.
• Establish campaign objectives, audience priorities, value propositions, and success measures in partnership with Product Marketing and GCC leadership.
• Create content and offer prioritization frameworks based on customer needs, journey gaps, and potential business impact.

• Lead campaigns from strategy and creative development through launch, optimization, and performance review.
• Develop campaign plans, strategic briefs, bills of materials, activation guides, and channel-targeting frameworks.
• Guide the creative development process, including briefing, kickoff, stakeholder alignment, quality assurance, and launch readiness.
• Identify opportunities to extend campaign content through webinars, syndication, localization, and regional activation.
• Ensure campaign narratives and experiences remain connected and consistent across channels, markets, and stages of the customer journey.

• Partner with Paid Media teams to develop audience, channel, investment, and offer strategies aligned with campaign priorities.
• Define and prioritize offers across quarterly campaign cycles.
• Maintain a clear, centralized view of active and upcoming offers for Product Marketing and activation teams.
• Use campaign and media performance insights to optimize audience targeting, content, offers, and investment.

• Serve as a trusted strategic partner to Product Marketing leaders.
• Maintain a strong understanding of product strategy, growth priorities, pipeline needs, customer challenges, and executive objectives.
• Represent the Global Cloud Campaigns perspective in planning sessions, QBRs, MBRs, town halls, and other key operating rhythms.
• Align Creative, Content, Social, Paid Media, Field Marketing, Sales, and regional teams around a shared campaign strategy.
• Influence priorities and drive decisions across a highly matrixed global organization.

• Lead cross-functional campaign kickoffs, partner reviews, and activation-planning sessions.
• Equip Sales, Field Marketing, and global operating units with the strategy, messaging, content, and guidance needed to activate campaigns effectively.
• Partner with Social and Field Marketing teams to coordinate promotional calendars, email programs, and regional activation.
• Anticipate risks, resolve dependencies, and maintain momentum across complex, multi-stakeholder initiatives.
• Support the onboarding and development of team members across the Global Cloud Campaigns organization.

• Establish campaign KPIs and measurement plans aligned with business and customer objectives.
• Analyze performance across channels, audiences, regions, and…