Brand Strategist
Job in
Seattle, King County, Washington, 98113, USA
Listed on 2026-08-05
Listing for:
Meta Platforms, Inc.
Full Time
position Listed on 2026-08-05
Job specializations:
-
Marketing / Advertising / PR
Brand Ambassadors & Brand Management, Marketing Strategy, Marketing Communications
Job Description & How to Apply Below
A successful candidate has experience in brand strategy and is collaborative, creative, and analytical and can help connect brands, people, and businesses in a more meaningful way. It is critical that this person is able to unify and lead teams around a strategic north star in a highly cross-functional environment. To be successful at Meta takes analytical rigor, solid and applied understanding of foundational brand strategies including naming, brand architecture, brand research, and product knowledge.
This person will both ask and answer different and difficult questions, inspire and support product teams, marketing managers, evaluate the work of others, learn and adapt quickly. They will need to have passion for Meta's mission and an understanding of the brand's challenges and opportunities and a passion for naming and brand governance.
Minimum Qualifications
* 10+ years of brand strategy experience
* Experience in naming and developing naming systems
* Experience in brand architecture
* Experience in building brand systems
* Experience in brand governance and brand reviews
* Experience in brand positioning and developing messaging for brands
* Experience working with both B2B and consumer brands
* Ability to work with senior management on all levels from the VPs to administrative support
* Experience as a cross-functional influencer and partner
* Experience translating insights, ideas, and data into customer value
Preferred Qualifications
* Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
* Experience partnering with creative teams to translate strategic frameworks into campaign concepts and consumer-facing communications
* Experience developing brand strategy for technology platforms, augmented reality, virtual reality, or social media products
* Experience working across global markets and adapting brand strategy for diverse cultural contexts
* Background in management consulting, consumer insights, or brand planning within a matrixed global organization
* Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
* Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Responsibilities
* Develop global B2B brand strategy including naming, brand architecture, brand identity and brand governance
* Develop nomenclature systems for our products and recommendations on how to streamline our naming
* Develop POVs on how to brand our products, programs and events
* Lead brand strategy workshops including brand positioning
* Collaborate with Corporate Marketing and regional B2B Marketing, Creative teams/agencies, Sales and Product leaders globally to ensure our brand strategy is brought to life in compelling ways and is embraced by teams around the company
* Conduct audits and analysis to inform business and brand decision making
* Identify and scale best practices for brand marketing across Global Business Marketing
* Work to define and maintain B2B brand standards, brand training, brand reviews, and governance
* Create measurable plans and activities to ensure success and ongoing optimization of activities
* Craft executive level decks to be presented to Consumer and Global Business Marketing VPs
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable…
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