Demand Generation Sr Manager - Customer Experiences for Slack

About the Role

We are looking for a strategic, execution-oriented marketing leader to drive Slack's demand generation and pipeline goals through experiential and events marketing. This role sits at the intersection of field marketing, demand generation, and sales activation — and is responsible for ensuring Slack's presence, visibility, and measurable impact across Salesforce's global event portfolio.

This role requires a demand generation mindset, strong cross-functional partnership skills, and the ability to manage complex programs through partner organizations rather than a standalone events infrastructure. Successful candidates will need to deeply understand pipeline attainment, CRM and channel performance optimization to achieve targets while maintaining ROI thresholds. This leader takes a holistic view of Slack's event strategy and investments, driving well-documented plans and timelines while bringing together the teams and resources needed to capitalize on opportunities and close gaps across priority events.

A key part of the role is advocating for Slack's brand within Salesforce events — preserving its uniqueness while strengthening its presence.

• Own Slack's demand generation strategy across the Salesforce experiential marketing portfolio, including first-party and third-party events
• Serve as an integral Slack stakeholder and point of contact within Salesforce's Global Field Marketing and Strategic Events teams
• Develop and manage event-driven pipeline programs aligned to Slack's marketing pipeline targets, lead generation goals, and revenue priorities
• Partner with Salesforce and Slack Sales teams to activate accounts, drive customer nominations, and translate registration and participation into pipeline opportunity
• Define audience acquisition and activation strategies across owned and influenced channels, including pipeline impact, target account selection, registration strategy, onsite experiences, and follow-up sales outreach and marketing nurture programs
• Build measurement frameworks to track sourced and influenced pipeline, report performance and attainment against pipeline and revenue goals, and optimize event programming and investments based on performance against goals and ROI
• Collaborate with Slack campaigns, ABM, and demand generation teams to ensure programs are integrated into broader campaign motions
• Drive smart budget allocation and spend management across events, negotiating with Salesforce teams and external vendors to maximize resources.
• Represent Slack's marketing ideas and needs within Salesforce's planning processes, ensuring Slack has appropriate presence, messaging, and activation support

• 8+ years of experience in demand generation, field marketing, or integrated marketing in B2B
• Proven track record driving pipeline through experiential programs, with demonstrated ability to tie activity to measurable revenue outcomes
• Experience executing experiential programs through partner organizations or shared marketing infrastructure in large organizations, not solely through a standalone, owned program
• Strong cross-functional collaboration skills, with the ability to influence and align stakeholders across sales, marketing, and operations
• Deep familiarity with first-party and third-party event formats and the distinct strategies each requires
• Data-driven approach to program planning and performance measurement
• Comfort operating in fast-paced, matrixed environments with multiple competing priorities

• Experience marketing within or alongside a large enterprise technology company (e.g., Salesforce, Microsoft, Google, SAP)
• Familiarity with Salesforce's experiential and event portfolio, including Dream force and World Tour
• Experience with Business Insights tools (Tableau Preferred) and CRM-integrated marketing programs (Salesforce CRM preferred)
• Demonstrated ability to work across global markets and time zones

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and…