Sr. Product Marketing Manager - GTM, Creators

The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers)  scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners.

We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel.

This role will spearhead our go-to-market strategies for our Creator-facing products and features, including a focus on working with our international partners and ensuring proper execution of central team's marketing strategies. You will bring to market new product offerings, tools, and innovation for Creators, driving adoption and tracking to key KPIs. You will build exciting co-marketing opportunities for integrations we are launching with our social media app partners, and develop new and innovative activations to showcase our program's new tools and features.

This role will also be the central team lead, working with our international marketing partners to help them retain active creators, guide them with best practices, and ensure key launches are properly executed across locales. This position will also partner across stakeholders in product, analytics, science, engineering, and business development, as well as with cross-org stakeholders in outbound and retail to deliver best-in-class marketing experiences.

• Develop and drive Creator-facing marketing strategies to market products and features
• Spearhead Creator marketing initiatives for tech integrations that we are building with our social media app partners, driving adoption and content generation from our creators
• Partner with product and tech to drive customer-centric product improvements and influence new feature introduction and roadmap inclusions
• Lead the development and execution of the feature launch keynote presentation at our annual Creator Summit event
• Develop and lead senior-level GTM doc reviews
• Input into senior leader-level documents including quarterly business reviews, annual planning documents, and more.
• Lead as our international teams' marketing partner and provide proper updates on international business performance to central leadership
• Support scaling go to market initiatives to international countries, working closely with product, marketing, and tech partners

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Bachelor's degree

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit (Use the "Apply for this Job" box below). for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

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USA, NY, New York -  -  USD annually