Senior Copywriter, Customer & Brand Partnerships Creative

Job Category

Marketing & Communications

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Global Brand & Creative team within Marketing is responsible for brand and marketing creative. From building brand awareness campaigns to producing customer stories that move markets, our multi-faceted team does it all. We’re a collection of thinkers, makers and doers, whose purpose is to bring the brand to life across our wide portfolio of work. Within this team, the Customer & Brand Partnerships Creative function is responsible for how Salesforce shows up in the stories we tell about our customers and in the partnerships and collaborations that extend our brand into new contexts, audiences, and cultural moments.

Salesforce is looking for a Senior Lead Copywriter to join our Customer & Brand Partnerships Creative team. This is a role for someone who understands that the most powerful copy doesn't just describe what a product does, it simplifies the complex and reveals what’s possible for real people when they use it.

You know how to find the story inside a customer's success and shape it into something that resonates far beyond the brand. You understand what it means to write in service of a partnership, honoring two voices, two missions, without losing clarity or creative conviction. You're equally at home writing a flagship customer narrative, a co-branded campaign headline, and the social caption that makes someone stop scrolling.

At Salesforce, our customer stories and brand partnerships are among our most visible and strategically important creative outputs. You'll lead copy across the full ecosystem — long-form storytelling, campaign and activation copy, editorial, digital, and more — and you'll do it with intelligence, empathy, and a strong editorial point of view.

• Lead copy development across customer marketing and brand partnership creative — including customer stories, campaign copy, co-branded activations, editorial content, digital and social, and experiential touchpoints
• Shape and maintain narrative coherence across complex, multi-format programs; ensuring every piece of copy ladders up to a unified story with real emotional impact
• Interview customers, distill complex business outcomes, and translate them into narratives that feel human, compelling, and strategically aligned
• Act as a senior creative voice and copy lead on cross-functional teams — partnering with creative directors, designers, strategists, and brand partnership managers from brief through delivery
• Write across a wide range of voices and formats — from bold campaign headlines and punchy social copy to long-form storytelling and editorial features
• Drive creative concepting and ideation, bringing a strong copy perspective to the earliest stages of a project
• Uphold and evolve Salesforce brand voice and tone across all customer and partnership outputs

Manage multiple work streams simultaneously across pods and programs, meeting deadlines in a fast-paced, high-output environment.

Incorporate feedback with grace and iterate quickly — balancing creative conviction with collaborative flexibility.

• 7-10 years of copywriting experience, with a strong track record in brand, customer marketing, integrated campaigns, or editorial contexts
• A portfolio that demonstrates narrative range and strategic depth with storytelling that builds across touchpoints and connects with a real audience
• Proven ability to make complex technology or B2B subject matter feel simple, human, and compelling with experience writing…