Demand Generation Manager

About Archer

A new regulatory change lands somewhere in the world every six minutes, and agentic AI is outpacing most teams' ability to govern it. At Archer, we help the enterprises powering the global economy turn that pressure into an advantage.

Mandates like the EU AI Act and the SEC cybersecurity disclosure rules are driving the most significant GRC buying cycle we have seen in years. That demand is why we aregrowingthis team.

This ishard workthat matters. Our customers span energy, utilities, financial services, pharmaceuticals, and the public institutions communities depend on. People choose Archer because they get to partner with the most trusted brands in the world, on work that protects the customers and communities those brands serve.

If that sounds like your kind of work,let'schat.

Archer is looking for a Demand Generation Manager to own digital pipeline generation across paid media, SEO, AEO, account-based marketing, content activation, and AI-powered marketing operations.

This is a hands-on individual contributor role for an operator who can build, launch, optimize, and scale demand generation programs that drive measurable pipeline and revenue growth. You will be responsible for turning campaigns, content, intent signals, and AI-enabled workflows into qualified pipeline while continuously improving efficiency and performance across channels.

You will partner closely with Product Marketing, Event Marketing, Revenue Operations, Sales, SDRs, and the Web team to bring campaigns to market, activate content, engage target accounts, and optimize the buyer journey.

Success in this role is measured by pipeline creation, opportunity generation, channel efficiency, and revenue impact.

• Run all paid programs. Own paid search, paid social, Linked In, Reddit, and display end to end: setup, targeting, bidding, creative testing, and daily optimization toward high-intent traffic.
• Win in SEO and AEO. Own organic search and answer engine optimization so Archer shows up where buyers and AI assistants look, capturing demand beyond paid channels.
• Build and optimize the AI agent library. Own the build-out, management, and optimization of the function's AI agents, including agents that govern budget and reallocate spend toward high-intent signals daily for zero wasted spend.
• Activate content across channels. Take our campaigns and content and put them to work in every paid and organic channel, matching message to channel and audience at each stage.
• Own the pipeline number. Carry a marketing-sourced pipeline target, build the channel mix to hit it, and optimize relentlessly against cost per opportunity, not vanity metrics.
• Instrument everything. Partnering with Revenue Operations, build the tracking, attribution, and reporting that prove channel ROI and show exactly where pipeline comes from.
• Execute account-based marketing programs. Use 6sense, intent data, buying group insights, and trigger events to identify, prioritize, and engage target accounts.
• Optimize conversion performance. Continuously improve campaign, landing page, and website conversion rates through testing, experimentation, and audience optimization.

• Are hands-on, and love it. You build and run campaigns in the platforms yourself, with AI agents extending your reach, not a team doing the work for you.
• Live across paid channels. Google, Linked In, Meta, Reddit, and display, with the platform fluency to optimize each one toward intent.
• Own SEO and AEO. You rank in organic search and you understand how to earn visibility in AI-generated answers, because that is where more buyers start every quarter.
• Think in pipeline and ROI. Cost per opportunity, win-influenced pipeline, channel efficiency. You kill what doesn't work fast and double down on what does.
• Build and run AI agents. You set strategy and guardrails, then build and optimize an AI agent library that holds spend to zero waste and scales your output.
• Move fast and test constantly. Creative, audiences, bids, landing pages, always running the next experiment.

• 5+ years in demand generation, growth marketing, performance marketing, or paid…