Product Marketing Manager, Prime Video US O&O Marketing

Description

Prime Video (PV) brings together Amazon MGM Studio's hit Originals, top live sports, broad subscription content, and the ability to build your viewing library, all in one experience. Join the PV US O&O Marketing team to lead our marketing planning across  placements, as well as product marketing investments to improve PV's presence on this marketing surface. You will work with cross-functional teams within Prime Video, , Retail, Finance and other Amazon teams to drive improved PV campaign performance across  placements.

You will own placement level performance and it's contribution to the overall health of PV campaigns across  surfaces, making sure all campaigns (manual or automated) are reaching the intended customers and driving the expected behavior.

Key job responsibilities

- Coordinate and plan all manual  placements for PV US, working cross-functionally with teams across all of Amazon.

- Report out on placement-level performance and it's overall contribution to the health of the  marketing surface for PV US

- Design and execute experiments that validate the incremental value of different placements, campaigns, audience segments, etc.

- Work with internal product teams and external vendors on best-in-class outbound campaign capabilities that elevate the PV brand and increase customer engagement with outbound marketing

A day in the life

The Product Marketing Manager will be focused on the performance and management of PV US campaigns and placements across  They will leverage reporting dashboards on a regular basis to understand how each placement is performing independently, as well as driving the overall health of PV campaigns across  They will partner with teams across Amazon to schedule and coordinate campaigns, manage targeting, etc.

They will identify, design, and lead experiments to validate the value of PV campaigns, as well as partner with product teams to improve placement performance. They will regularly report out on placement performance and product investments.

About the team

The PV US O&O Marketing team's Vision is to use the least amount of owned and operated marketing interventions across the customer journey to drive the highest value customer actions. Our Mission is to improve the vertical performance of each owned and operated marketing channel, such that we optimize every impression across all surfaces, while supporting Lifecycle Marketing's multi-touch customer journey.

This role plays leads a critical marketing channel that can reach one of our biggest growth opportunities - customers not engaging with the PV experience. With most outbound touch points being mature marketing channels, this role will need to find engaging and unique ways to drive customer interaction, ultimately driving Customers to PV to stream.

Basic Qualifications

- 4+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

- Experience managing and measuring marketing performance in various channels

Preferred Qualifications

- Experience managing external partners to develop marketing programs

- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit  (Use the "Apply for this Job" box below).  for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

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USA, WA, SEATTLE -  -  USD annually