Principal, Product Manager-Tech , eShop

o:  |  Services LLC

The Premium Shopping Experience team is on a mission to firmly establish Amazon as the premier destination for shopping high-quality premium products. Shopping for premium products is more than a transactional purchase - it's an emotional investment in a shopping journey where the customer is treated to a personalized, curated experience that is visually appealing and immersive.

We are seeking a Principal Product Manager-Tech to own the Content Freshness workstream - responsible for ensuring premium product pages, brand stores, and customer experience surfaces are populated with high-quality, up-to-date, visually elevated content s role is critical to delivering content-dependent features across the premium brand portfolio and increasing coverage with generative AI-assisted content.

• Own the content freshness strategy for premium products, ensuring the premium catalog maintains elevated, brand-quality content across product detail pages, brand stores, and customer experience surfaces.
• Define and scale the generative AI content pipeline, working with content production teams to generate elevated media - including product imagery, multi-product lifestyle content, and short-form motion assets - across the premium catalog.
• Drive coverage metrics toward the goal of ensuring premium product pages include at least one AI-assisted piece of content on their detail page, brand store, and/or customer experience surface.
• Lead brand outreach and content onboarding, assessing brand sentiment and content needs, guiding brands to provide elevated content modules, and prioritizing high-traffic products to maximize experiment power and business impact.
• Own the elevated content program, managing the rollout of enhanced content modules (e.g., key features, brand stories) across premium products, tracking conversion and engagement impact, and informing worldwide rollout decisions.
• Develop the content generation strategy to populate premium experiences at scale, including content treatment design, end-to-end workflow pilots, and volume planning.
• Partner with science and engineering to automate content quality assessment, ensure full media coverage for premium products, and maintain content freshness through automated refresh cadences.
• Measure and report on content health - define content freshness KPIs (coverage percentage, staleness rate, content quality scores), track progress, and identify gaps requiring intervention.