Retail Marketing Manager, National

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First
  • We act in the best interest of the runner
• Word is Bond
  • We do what we say we’ll do
• Champion Heart
  • We give our all in everything we do
• There is no “I” in Run
  • We stay generous with our humanity
• Keep Moving
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

As the Retail Marketing Manager, National at Brooks, you will be responsible for recommending the Retail Marketing strategy for select key National Accounts, ensuring seamless execution of approved strategy and driving integrated, account-specific marketing programs that drive brand and business results. You will serve as a key driver for the National Retailer’s strategy, leveraging deep expertise in the National Channel retail landscape to influence cross-functional direction and shape how Brooks shows up across priority accounts.

With end-to-end ownership of go-to-market planning and execution for key initiatives – you will lead cross-functional teams across Sales and Marketing to deliver high-impact programs from concept to in-market activation. Acting as an influencer and connective partner, you will drive business outcomes, partner with internal stakeholders on process development, and find ways of working across the channel to drive continuous improvement and growth.

• Own the execution and delivery of the Retail Marketing strategy for select National Key Accounts and support cross-account initiatives that scale across the channel and are aligned to brand and business objectives.
• Act as a key driver of National Channel strategy execution, contributing retailer insights, leveraging performance data and marketing trends to help shape priorities, programs, and investment decisions.
• Own end-to-end cross-functional tactical planning for key stories, partnering with Integrated Marketing and other NA Marketing channels to ensure alignment and execution across retail.
• Partner in execution of go-to-market strategy for key National Accounts both internally, at sell-in and the presentation of our plans at bi-annual sales meetings and key account sell-ins.
• Serve as subject matter expert of certain Key National Accounts, bringing deep understanding of the runner, retail landscape, and account needs to influence strategy and execution.
• Partner with internal teams (i.e., Influencer, Integrated Marketing, Sports Marketing) to identify opportunities to scale successful strategies and programs across key accounts to improve efficiencies across ways of working.

• Partner with National Sales Management team to align marketing strategies with business goals and retailer needs, acting as a key thought partner in account planning.
• Partner with internal teams to identify opportunities to scale successful strategies and programs across key accounts.
• Partner with internal teams, external agencies, and vendors to develop and manage program timelines, ensuring key stakeholders and channel owners provide feedback at designated gates and are kept well informed of progress.
• Provide thought partnership to the Senior Retail Marketing Specialist and Retail Marketing Coordinator on select internal partnerships and ways of working.
• Partner with internal Lifestyle team to identify areas of collaboration and execution across key emerging retailers.

• Act as the primary marketing contact with key account partners, and travel to presentations with Sales team as needed to present marketing programs designed to support increase sell-in and eventually sell-through.