Principal, Content Writer ​/ Copywriter

• Define, evolve, and steward Rack’s brand voice across channels and campaigns
• Build and maintain scalable copy systems, playbooks, prompt libraries, and QA systems
• Lead messaging strategy and storytelling for key brand moments and campaigns
• Translate business, marketing, and merchandising goals into customer-facing copy
• Write and shape scripts, hooks, and captions for mid-funnel video and social-first content
• Partner with Video and Social/Influencer teams from concept through execution
• Guide copy direction and provide actionable feedback across core work streams
• Drive alignment, set direction, mentor writers and editors, and foster collaboration
• Lead adoption of AI and automation for high-volume, lower-complexity copy work
• Decide what gets automated versus what stays human while preserving brand voice
• Partner with Design, Video, Marketing, and Program Management on automation strategy
• Use data, testing, and social/video insights to refine messaging and improve performance

• 6+ years of experience in brand copywriting (retail, fashion, lifestyle, or agency preferred)
• Strong portfolio demonstrating voice, campaign work, and systems thinking
• Ability to learn and apply a structured brand voice system quickly and consistently
• Experience writing for social and short-form video, including scripts, captions, and hooks
• Experience leading messaging strategy across multiple channels
• Proven ability to guide teams and influence cross-functional partners
• Hands-on experience integrating AI or automation into a copywriting workflow
• Excellent writing, editing, and presentation skills
• Must be available to work in office at the Nordstrom corporate headquarters a minimum of 4 days/week

Demonstrates expertise in brand copywriting with a strong focus on storytelling, messaging strategy, and the integration of AI and automation in copy workflows. Proven ability to lead teams, collaborate across functions, and refine messaging through data-driven insights.

• Copywriting
• Script Writing
• Content Strategy
• Editing
• Presentation Skills

• Collaboration
• Mentoring
• Feedback Provision
• Influencing

• Retail
• Fashion
• Lifestyle
• Brand Voice
• Campaign Work

• Automation Tools
• QA Systems
• Copy Systems