Industry Marketing Manager, Retail and Consumer Packaged Goods

Industry Marketing Manager, Retail and Consumer Packaged Goods

Google Cloud takes an industry-first approach, helping enterprise customers lead and transform their sectors. In this role as an Industry Marketing Manager for Retail and Consumer Packaged Goods (CPG), you will partner across Sales and Marketing teams to build and land integrated programs that increase demand, bolster AI perception, and drive pipeline across retail and CPG accounts. You are a compelling storyteller who builds consistent, scalable, and optimized marketing programs.

This is a direct role; you will execute with attention to detail, collaborate with cross-functional stakeholders, and navigate relationships across executive leadership, agencies, and industry partners. You will apply a structured approach to measure program effectiveness, manage KPIs, and support scalable processes for growth. You will oversee a various channel mix across social and email while driving engagement through digital and physical events, executive round tables, and sales outbound strategy.

You will thrive here if you enjoy translating complex cloud and AI technology into human stories that resonate with retail and CPG leaders. In this role, you aren't just running campaigns; you are building the engine that powers our industry leadership in Retail and CPG.

Responsibilities:

• Strategy and Execution:
  Lead and execute integrated marketing campaigns tailored for Retail and Consumer Packaged Goods (CPG), aligning with regional business goals.
• Cross-Functional Partnership:
  Collaborate with Sales, regional marketing, and agency partners to translate account insights into targeted campaigns and executive events.
• Program Management:
  Develop project plans, track milestones, and manage channel execution to ensure seamless program delivery.
• Campaign Optimization:
  Manage and optimize full-funnel assets—from digital and paid media to sales enablement—to drive pipeline and measure program impact.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.