Talent Marketing Manager, Attraction, Influence, and Marketing; AIM

We're reinventing how to attract and hire quality talent e join us. We’re seeking a Talent Marketing Manager to own the marketing strategy for the Americas, driving activation management and integrated campaign planning across the region. This role is the single-threaded owner for how marketing support is prioritized, how campaigns are built and measured, and how the organization scales its impact through automation, data-driven decisioning, and cross-functional orchestration.

You serve as the accountable owner for onboarding new internal clients in the Americas into the standard activation management process. You help thousands of people get a job every year. As a marketing strategist, you set the vision for how activation logic, campaign planning, override management, and performance optimization work together to drive fill rate outcomes at scale across US, Canada, Mexico, Brazil, and beyond.

You force multiply through mechanisms, building systems that reduce manual effort and driving toward automated decisioning. You translate complex marketing performance data into executive-level strategy, owning the W  narrative for senior leadership and influencing investment priorities across the AIM organization. You shape organizational strategy and drive marketing impact r insights don't just inform decisions, they define them. You influence partner team roadmaps, align business managers and global risk teams on fill risk strategy, and represent both the activation and campaign planning functions in cross-functional planning.

You identify gaps between teams and processes, hold partner teams accountable for improvements, and build scalable mechanisms that outlast your direct involvement.

Activation Strategy &

Risk Management:

Own the strategic framework for weekly marketing activation logic across Americas fulfillment sites, including application need and paid application need assessments. Define the override governance model, ensuring decisions are logged and structured to accelerate automation development. Set the standard for how risk is identified, escalated, and resolved across the portfolio.

Integrated Campaign Planning & Execution:
Own annual integrated campaign plans for the Americas, with focus on building and testing during low-volume periods and maintaining readiness for high-volume hiring events (Peak, Prime, Hot Sale). Lead working-backwards planning from hiring projections, site capacity, and historical performance data. Consult senior leadership on quarterly strategy, budget allocation, and major campaign pivots. Translate rolling 12-week labor order visibility into dynamic marketing adjustments, flagging risks and mitigation plans early.

Cross-Functional Orchestration:
Drive campaign management across the Americas, leading true collaboration with Creative, Performance Marketing, Journey Orchestration, Talent Engagement, and Business stakeholders. Facilitate quarterly planning cycles, manage stakeholder expectations across business partners, country leads, and global teams, and bridge the gap between marketing capabilities and operational hiring realities. Lead integrated campaign reviews with senior leadership, presenting data-backed recommendations.

Performance Optimization & Marketing Strategy:
Define the strategy for channel mix, spend efficiency, fill rate improvement, and labor order projection accuracy across the Americas portfolio. Partner with analytics teams to move beyond single-metric measurement to comprehensive campaign performance frameworks. Identify systemic opportunities to improve marketing effectiveness and hold partner teams accountable for execution.

Pacing & Spend Governance:
Own pacing management, ensuring ramp-down and pause decisions are executed with precision and that insights are fed back into program management to improve paid marketing efficiency. Own the governance framework for spend decisions and escalation thresholds.

Automation & Process Improvement:
Identify, develop, and drive adoption of mechanisms that improve activation efficiency, reduce manual override volume, and accelerate the path to automated decisioning. Own the automation of campaign planning processes, from discovery through recommendation to implementation. Eliminate redundant workflows and hold partner teams accountable for process improvements across both functions.

Executive Reporting & Stakeholder Influence:
Own the weekly W  deep dive for senior leadership, translating activation performance, campaign results, and fill risk into clear, strategic narratives. Maintain alignment with business managers, global risk teams, and cross-functional partners. Influence investment priorities and partner team roadmaps through data-driven business cases.

Your day begins with a review of overnight performance data, identifying anomalies, escalation triggers, and optimization opportunities. You finalize the weekly activation logic, making strategic override decisions and…