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Content Strategist

Job in Seattle, King County, Washington, 98127, USA
Listing for: City-of-Seattle
Full Time, Seasonal/Temporary, Per diem position
Listed on 2026-08-29
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing, Marketing Communications
Salary/Wage Range or Industry Benchmark: 112000 - 136000 USD Yearly USD 112000.00 136000.00 YEAR
Job Description & How to Apply Below

Invitation to Compete # 42-26:
Content Strategist Marketing and Online Services

Central Library, 1000 4th Ave, Seattle, WA 98104

Temporary, FLSA exempt, full-time position (80 hours per pay period)

This temporary assignment is expected to last 8 months, which could be extended or end prior to the expected duration.

Salary range: $ - $ annually

Hours include weekdays, and occasional evenings and weekends. Hybrid work schedule available; minimum of two (2) days a week in-office. This schedule is subject to change based on the Library’s current operational need. A pay period is two weeks in length that starts on Wednesday and ends on Tuesday.

This recruitment is open to the public and to The Seattle Public Library’s employees.

Deadline: 5:00 p.m. on September 3, 2026

Overview

The Seattle Public Library’s mission is to bring people, information and ideas together to enrich lives and engage community. We view Seattle as a city where imagination and opportunity continue to thrive. Since 1891, we have grown from a single reading room in Pioneer Square to a world-class library system with 27 locations.

The Library works every day to foster and support a healthy city and a healthy democracy. We do this work guided by the principles of intellectual freedom, literacy and the love of learning, racial equity, privacy and confidentiality, respect for the community, strong partnerships and innovation. We are an active and committed partner in the City of Seattle's Race and Social Justice Initiative.

The Seattle Public Library is Seattle’s center of information and knowledge and one of the most popular and valued services in the city. We are always looking for new ways to enhance the user experience, both off and online. Specifically, one of the Library’s five service priorities is to enhance technology to provide discoverability and increased access to collection and materials, enhanced informational assistance, services and experiences.

Library employees are highly regarded by the public for their knowledge, quality of service and caring. As a workplace, we value respectful and transparent communication, partnership and engagement. We are enriched individually and organizationally because of our diversity and growth mindset. We take time to recognize and celebrate the achievements of others. If you share these values and meet the qualifications, the Library invites you to apply for the Content Strategist position.

The Content Strategist is responsible for the organization’s overall content and campaign strategy, development and execution for the Library’s marketing vehicles across channels including all social media channels. This position reports to the Head of Marketing and Online Services and does not directly supervise any staff.

Any of the following duties may be performed. This description was prepared to indicate the kinds of activities and levels of work difficulty required of the Content Strategist. It is not intended as a complete list of specific duties and responsibilities.

Essential Duties:
Digital Marketing
  • Lead and execute multichannel campaign strategy and paid ad buys.
  • Lead Optimization efforts, including but not limited to keyword, copy and CTA (Call-to-Action) development.
  • In collaboration with the Marketing and Online Services Project Manager, monitor analytics tools regularly and assess digital campaign success.
  • Inform website information architecture and user experience-related solutions.
  • Social Media Program Management
  • Act as Social Media Program Manager, including leading overall strategy and hands‑on content production and engagement in conversations on the Library’s social channels.
  • Plan, develop and lead execution and implementation of social media strategy
  • Own social media analytics vendor relationships
  • Report on social media engagement metrics on an ongoing and regular basis.
  • Assist the Head of Marketing and Online Services with strategic goal setting for social media channel engagement and growth.
  • Content and Marketing Strategy
  • Apply Library tone and style guidelines across multiple project deliverables and promotion channels.
  • Lead, develop and own promotional calendar for print and digital…
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