Growth Marketing Manager

Renting should be faster, fairer, and less stressful than it is. We're the infrastructure that makes that happen. Four million users. 300+ real estate company and MLS partnerships. Ten years of consistent growth. From applications and screening to payments and lease management, the full rental journey runs on Rent Spree. Recognized by Forbes as a Best Startup Employer and by Built In Seattle as a Best Place to Work.

The Growth and Marketing team is building the growth engine across the entire Rent Spree customer experience. We're data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with agents and landlords.

As a Growth Marketing Manager , you'll experiment across our growth flywheel end to end: from when a customer first learns about Rent Spree and signs up, to when they have their first a-ha moment within the product; from multi-product adoption, all the way through when they turn into a multi-year customer who refers us to all of their friends.

Ultimately, you're accountable for moving your persona (landlord, agent, or tenant)
from first touch through their entire user journey.

The surface area here is unusually wide, and that's the appeal. You decide where to experiment rather than inheriting a specific channel plan. It is not a mandate to run everything at once: you’ll pick the top experiments within channels that are likely to move your number - always focused on what we can learn and the impact to the business.

You’ll work closely with the small marketing team focused on your specific persona, partner with the extended growth and marketing team, and work cross‑functionally with product, sales, data, First Voice and Client Success. You'll scale your own output and create an outsized impact through AI-driven workflows and automation .

Hybrid in Seattle, WA. Three in-office collaboration days weekly plus occasional travel for offsites and events.

• Drive your audience's flywheel end to end: the full path from education and acquisition through activation, paid conversion, expansion and retention.
• Design and run structured experiments: hypothesis, launch, measure, learn, iterate.
• Grow through the people our customers already trust: we reach agents largely through our MLS, brokerage, and association partners rather than a list we own, and most of our landlords arrive because their agent handed them to us. Building on those relationship touchpoints is more effective than going around them.
• Create growth inside the product, not just around it: work with product and growth engineering to test on the surfaces where people actually use Rent Spree.
• Leverage AI and agentic workflows to scale well past what one person could run by hand.

Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support.

• 5–10 years in growth marketing and a background in B2B SaaS, marketplace, B2B2C, or consumer/prosumer businesses.
• Experience across several growth channels , with real depth in at least one.
• Strong segmentation practices: you break a broad audience into behavioral and motivational segments and build against them, rather than treating everyone the same.
• Comfortable where the instrumentation is thin: you set your own baselines, size the read honestly, and keep your nerve when the first several tests don't move anything.
• Hands‑on use of AI tools and agentic workflows to scale testing, personalization, and operations.
• Deep knowledge of growth metrics (AARRR, LTV/CAC, funnel optimization), and skilled with modern marketing automation and analytics platforms (we use Hub Spot, Amplitude, Omni and GA4).
• A bias for clear prioritization, experimentation, and measurable, incremental results , and the communication skills to bring cross‑functional partners with you.

These are the principles we hire for and hold ourselves to:

• Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes.
• Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency.
• Hold a high…