Digital Marketing Automation Specialist

Digital Marketing Automation Specialist

For over 160 years, the University of Washington has been a hub for learning, innovation, problem solving and community building. Supporting this legacy and important public mission—with the goal of making the UW the world's greatest public university, as measured by positive impact—guides everything we do in University Advancement. Bringing together development; alumni and stakeholder engagement; marketing and communications; and advancement operations, we advance the UW's impact by developing meaningful connections that foster pride, advocacy and philanthropic support.

The mission of University Marketing & Communications (UMAC) is to lead branding, marketing and communications efforts that advance the reputation, resources and relationships of the University. This starts with creating a culture of belonging within our organization that values the diverse experiences and expertise of our team members, allowing everyone to thrive and to contribute their unique talents as we strive to achieve our shared goals.

University Marketing & Communications has an exciting opening for a Digital Marketing Automation Specialist. This is a full-time permanent position.

The Digital Marketing Automation Specialist is integral to the University's digital strategy team, responsible for amplifying the University of Washington's messaging by sending highly visible email communications and marketing. In support of University Advancement's fundraising campaign priorities, this role will develop, analyze and consult on marketing automation campaigns to build and deepen relationships with UW constituents and elevate the UW's reputation as a world-class public research university.

What You Will Do

Email Campaign Implementation (35%)

• Assist the digital automation team in the implementation of marketing campaigns, including email production, audience management, quality assurance testing, analysis of email performance, processing feedback and accurate deployment of messages.
• Develop automation marketing strategies and plans that help achieve stakeholder business objectives.
• Ensure quality control (e.g., proofing, fact-checking, list management) on all UMAC-generated email campaigns and provide quality control assistance to other departments as needed.

Strategy Development (30%)

• Employ best practices and strategies for all marketing and email automation projects.
• Serve as a strategic thought partner regarding the UW's use of marketing automation.
• Educate colleagues about email and marketing automation by developing content, including presentations, on best practices.

Customer Support (20%)

• Triage and address incoming requests for email marketing troubleshooting and best practices support utilizing a support ticket system.
• Actively participate in online communities (e.g., Microsoft Teams) with email marketing tool users across the UW to share best practices and troubleshoot issues.

Data Analytics (10%)

• Regularly analyze, interpret and report on email performance and make recommendations for performance-improving adjustments to strategy and execution.
• Continuously measure and optimize email campaign performance, establish benchmarks and recommend A/B testing.

Other Duties (5%)

• Apply organizational and project management skills to help with the rollout and adoption of new marketing automation features.
• Actively participate in marketing automation governance by supporting campaign standards, data quality and stewardship, approval workflows, regulatory compliance, and adherence to email marketing best practices.
• Perform other duties as assigned.

Required Qualifications

To be considered for this opportunity, your application must demonstrate that you meet the minimum qualifications and additional qualifications listed below. Equivalent education and/or experience may substitute for minimum qualifications except when there are legal requirements, such as a license, certification and/or registration.

Minimum Qualifications

Applicants who do not meet these qualifications will not be forwarded to the Hiring Department.

Bachelor's degree in marketing, communications or related field AND three years of experience in digital marketing and/or communications.

Preferred Qualifications

• Experience with marketing automation software.
• Demonstrated experience with A/B testing and performance analysis, including translating results into actionable insights for stakeholders.
• Proven experience with quality assurance review processes and exceptional attention to detail.
• Demonstrated ability to work with HTML and troubleshoot code-related problems.
• Experience executing digital fundraising appeals.
• Ability to work successfully and collaboratively with staff across multiple departments.
• Commitment to an inclusive work environment.

What You Can Expect

• Hybrid-work schedule with two days in the office and three days eligible for telework per week.
• Cubicle/open workspace environment that may result in higher noise levels and visual distractions.

Compensation,…