Channel Marketing Manager, Integrated Channel Marketing and Global Events, Amazon Devices & Services

As the Channel Marketing Manager, you are the strategic owner of how Ring & Blink products come to life across the North America offline retail channel. You define the long-term marketing vision and customer experience (CX) strategy for in-store environments spanning The Home Depot and Lowes. Working cross-functionally with product marketing, design, sales, and third-party vendors, you are the recognized expert for Ring & Blink channel marketing across GTM, categories, retailers, and creative.

You leverage AI-powered tools and automation to drive operational excellence, enhance project management, and deliver cost efficiencies across all in-store programs.

Define the long-term marketing vision for offline retail experience across The Home Depot, Pro and Home builder channels.

Develop retailer-specific strategies that balance the needs of the shopper, the retailer, and the Amazon brands, most specifically Ring&Blink.

Develop offline marketing strategies and CX for new and new-to-world products that inform, engage, and drive early adoption.

Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine messaging priorities for the offline environment.

Lead shopper marketing program development across key accounts (Home Depot, Pro Channel and Home builder).

Champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level.

Create CX experiments that, if successful, can be scaled for future offline experiences.

Own and maintain the offline playbook, making changes as needed to invent and simplify as we scale.

Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration.

Champion AI adoption and process automation across the team, building tools and training programs to enhance team capabilities.

Manage in-store merchandising execution including go-to-market asset creation (tear pads, dummy units, POP displays, digital content).

Manage lead-times, workback schedules, and in-store project budgets.

Develop marketing support programs for distributors and independent retailers.

Build and maintain relationships with Visual Merchandising, Marketing, In-store Operations, and Merchant teams at key retailers.

Clarify and drive project commitments; establish and maintain clear chains of ownership.

Anticipate changes and bottlenecks, provide escalation management, and balance customer needs vs. technical and operational constraints.

Measure the performance of in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools.

Leverage marketing programs and data to identify strategic selling opportunities.

The Ring & Blink Offline Channel Marketing team expands the distribution and availability of Ring & Blink Devices, Features, and Services by initiating and managing partnerships with offline retailers. This role sits within the Integrated Channel Marketing and Global Events organization supporting all in-store, digital and event experiences in the retail channel — including consumer electronics, mass merchants, regional chains, DIY, hardware, and club stores across multiple market segments.

The focus is North America, with frequent collaboration with Ring & Blink Channel Marketing globally to learn and share best practices.

• Basic Qualifications:
  
  - 4+ years of professional non-internship marketing experience
• - Experience using data and metrics to drive improvements
• - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• - Experience managing and measuring marketing performance in various channels
• Preferred Qualifications:
  
  - Experience managing external partners to develop marketing programs
• - Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies,…