Digital Media Strategist at Lensa

Job Summary

The Digital Media Strategist is a crucial position that requires an individual to work well within a team and be prepared for a fast‑paced and detail‑oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. The role drives innovation at the campaign level, owns day‑to‑day logistics in strategy, planning, activation, and maintenance of digital media campaigns, and cultivates key partnerships internally and externally to deliver the best digital media opportunities to the client.

• Across display, video, mobile and social channels – owning elements of planning and execution.
• Collaborate with AEAs and digital team lead for strategy and plan development.
• Working knowledge of evaluation and buying tools (Google Adwords, The Trade Desk, Facebook, etc.) for plan development and reporting.
• Participate in brainstorms to kick‑off planning and consideration set development.
• Provide critical thinking and analysis to draw conclusions and construct actionable implications.
• Monitor trends, tools, opportunities, and applications in digital media environments and apply that knowledge.
• Investigate cross‑channel opportunities, considering digital channels outside of a silo.
• Create and present media‑specific documents, media plans, objectives and strategy decks, and other related functions.

• Setup campaigns across various digital media platforms, inclusive of programmatic buying technology.
• Traffic plan assets such as creative and required tracking tags.
• Ensure all tracking is set up to effectively monitor campaign performance and report on success.
• Set up 3rd‑party ad server/tracker system (as applicable) and follow through to ensure sites are enabled, functioning properly and all creative materials are received.
• Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues.
• Create campaign post‑launch information such as screenshots, links, and placement information to demonstrate proof of placement for clients (as necessary or required).

• Manage budget within self‑serve platforms and with 3rd‑party vendors, track pacing and optimizations; adjust campaign parameters as needed.
• Quality of inventory (blacklists, whitelists), frequency, geo parameters, max & min bid thresholds.
• Monitor, manage and optimize self‑service paid media across Facebook, The Trade Desk, Google Adwords, etc.; including buy set‑up (targeting selections).
• Manage day‑to‑day communication with key internal and external partners:
  Vendors, AEAs, and Creative.

• Build campaign performance reports including aggregation from 3rd parties (InMarket, Simpli.fi, etc.).
• Create and evaluate campaign effectiveness via reporting and post‑campaign analysis—providing an active voice communicating optimization opportunities and challenges.
• Cross‑share insights and findings with the digital media team to leverage learnings across similar clients.
• Seek ways to evolve reporting—both in data reported and insights gleaned.

• Develop and bring forth new ideas for creating efficiencies in day‑to‑day work and processes.
• Look for areas of opportunity to educate the greater agency regarding digital media.
• Training and mentoring of interns, as applicable (includes QA of work).

• Generous and flexible paid time off
• Competitive pay
• Paid training
• 401(k) with match
• Cell phone reimbursement
• Health, dental, vision insurance & more
• Flexible spending account