Digital Marketing Lead at Health

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best‑in‑class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

Spring Health is seeking a Digital Marketing Lead, reporting into the Campaign Operations Team Lead, to elevate our growth engine. As a key member of the B2B Growth Marketing team, you will own end‑to‑end digital strategy and execution, managing and optimizing paid media programs across search, social, display, programmatic, digital ad placements, and content syndication.

• Develop and execute a full‑funnel digital strategy across Google, Linked In, Meta, and other key channels, aligned to awareness, consideration, and conversion goals.
• Partner with the Marketing Programs team to translate campaign strategies into high‑performing digital programs that engage target accounts and key personas.
• Manage relationships with content syndication and digital partners to expand reach among ideal customer profiles and high‑intent audiences.
• Stay current on competitive trends and emerging digital tactics to keep Spring Health’s approach innovative and effective.

• Launch and manage multi‑channel campaigns that drive high‑quality leads and account engagement.
• Collaborate with web and marketing operations teams on conversion rate optimization (CRO) to improve website and landing page performance.
• Design and execute A/B and multivariate tests to refine messaging, creative, CTAs, and targeting.
• Analyze performance data with the analytics team to identify insights and drive continual ROI improvements.
• Ensure accurate tracking and data integrity across ad and analytics platforms including Google Ads, Linked In Campaign Manager, GA4, Salesforce, and Hub Spot.

• Leverage AI tools and automation for analysis, creative generation, audience segmentation, and optimization.
• Test and evaluate emerging channels and formats to expand reach within key segments.
• Develop repeatable playbooks for campaign setup, optimization, and reporting to scale best practices.

• High‑quality leads, MQAs, and opportunities that consistently meet or exceed targets.
• Increased pipeline contribution and revenue influenced by digital programs.
• Improved conversion rates from high‑intent leads to opportunities.
• Lower Customer Acquisition Cost (CAC) through smarter targeting and optimization.
• Clear, actionable reporting that ties digital performance to pipeline and revenue.
• Strong growth in brand visibility and engagement within target accounts.

• 6–8 years of B2B digital marketing experience, preferably in SaaS or technology.
• Proven ability to develop and scale paid programs across search, social, and display.
• Deep expertise in SEM, paid social, content syndication, retargeting, and account‑based advertising.
• Strong analytical skills and understanding of funnel metrics, attribution, and optimization levers.
• Hands‑on experience with GA4, Salesforce, marketing automation, and digital ad platforms.
• Strong grasp of audience targeting, segmentation, and data‑driven optimization.
• Experience using AI and automation to enhance digital performance.
• Excellent communication and cross‑functional collaboration skills.
• A growth mindset and bias toward action, with comfort testing, learning, and iterating quickly.

• Health,…