Director of Storytelling & Donor Impact Communication

Overview Our Commitment to Equity

The Y actively promotes a culture free from bias and injustice. We are dedicated to removing institutional and systemic barriers that result in oppression and racism. We will be accountable to marginalized communities for creating equitable and sustainable environments where social justice is woven into every facet of our programs, and by caring for our communities in a culturally versatile and respectful manner.

The Director of Storytelling & Donor Impact Communications is a creative leader and content producer responsible for shaping and delivering compelling, donor-centered storytelling that brings the YMCA of Greater Seattle’s mission to life.

Situated within the Financial Development division, this role translates organizational priorities, program outcomes, community experiences, and donor investments into engaging creative content and persuasive copy that strengthens fundraising, stewardship, donor engagement, and campaign performance across digital, social, email, and live experiences.

This position serves as the division’s lead creative strategist, storyteller, and copywriter—developing mission-driven content that captures the impact of philanthropy, community engagement, and volunteerism. The role plays a critical part in ensuring the organization effectively communicates the impact of approximately 30% of its revenue generated through philanthropy and the power of its volunteer workforce.

Reporting to the Chief Development Officer, this role works closely with Financial Development leaders, frontline fundraisers, program teams, and Marketing and Communications to align creative direction, produce high-quality content, and ensure storytelling is cohesive, compelling, and reflective of community impact.

• Membership to the YMCA of Greater Seattle for you and your household
• Medical, Dental, Vision, and Life insurance
• Retirement with generous employer contributions
• Free access to mental health resources
• Rapidly-accruing paid time off (PTO) available immediately upon hire
• Discounts on qualifying YMCA of Greater Seattle childcare and day camp programs

Hiring Range: $96,000-$114,000

Schedule:

Monday-Friday; 9am-5pm

• Lead a storytelling and creative content strategy that supports fundraising, donor engagement, and the Chief Development Officer's community engagement priorities.
• Translate program information, community needs, organizational priorities, and impact data into compelling narratives and creative assets.
• Produce written and multimedia content for digital, social, email, events, and donor communications.
• Develop audience-centered messaging with clear value propositions and calls to action.
• Maintain consistent voice, tone, messaging, and creative quality.
• Balance emotional storytelling with credible data and measurable impact.
• Ensure storytelling is ethical, accurate, respectful, and supported by appropriate consent.
• Partner with Donor Services and the Director of Campaigns & Community Giving to develop stewardship reports, donor updates, recognition materials, and a bi-monthly impact newsletter.
• Produce content that supports donor retention, increased giving, reactivation, recurring giving, and deeper engagement.
• Develop tailored materials for the Chief Development Officer's donor, community, and advocacy engagements.
• Strengthen the connection between donor generosity, community impact, and the YMCA's mission.

• Establish systems for identifying, collecting, approving, and maintaining impact stories.
• Build and manage a centralized Financial Development story bank containing narratives, testimonials,…