Shop – Monetization Strategy Manager

Responsibilities

About the team

The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.

• Monetization strategy development, research and develop annual campaign monetization initiatives, build the business new models
• Monetization project/promotion management, implement monetization plans with campaign teams, break into actions and programs, achieve revenue target
• Build up infrastructure of monetization stakeholders, including pricing and product strategies etc.

Minimum Qualifications:

• E-commerce/Content monetization experience required.
• Complex project management capabilities, able to research and design new business models individually.
• Good collaborative skills, able to work with various functions to integrate resources and processes.
• Fast learning and problem-solving skills, and able to handle 0-1 projects

Preferred Qualifications:

• Strong social media exposure and marketing ability across multiple platforms.
• Familiar with Tik Tok short video and live-streaming eco-system is a plus.
• Result driven, strategic thinking, data-driven, and hands-on.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an  Always Day 1  mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $151050 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a…