Field Marketing Manager

• Lead state-level marketing strategy, annual planning, and activation across designated markets
• Translate national programs and priority periods for market-level execution with Sales Leads and Distributor teams
• Develop and oversee execution plans and playbooks aligned with brand guidelines and local needs
• Capture, synthesize, and communicate market insights for brand planning and program briefing processes
• Support large-scale brand events, sponsor ships, and activations
• Own Corporate Partnership execution in assigned markets and drive continuous improvement through recaps
• Lead agency briefing for local sampling programs, events, and large-scale activations
• Develop, manage, track, and reconcile market-level A&P budgets
• Optimize investment across states while balancing national priorities
• Localize customer and distributor sell decks and sell sheets
• Present program priorities at distributor forums including Kickoffs, GSMs, and select QBRs
• Define commercial objectives and manage post-program evaluation, including ROI readouts
• Champion and scale best practices across the commercial ecosystem
• Share market insights, performance feedback, and growth opportunities with Brand, Channel, Commercial, and Leadership Teams
• Translate field feedback into recommendations for national program development
• Identify and eliminate process friction

• Bachelor's degree required
• 5–10 years of relevant marketing experience, ideally within beverage alcohol, trade/retail management, or brand roles
• Demonstrated experience developing local activation strategies and driving commercial planning
• Proficiency in Microsoft Outlook and Office applications
• Ability to travel up to 25%

Demonstrates expertise in leading state-level marketing strategies and executing local activation plans while effectively managing budgets and optimizing investments. Strong ability to synthesize market insights and communicate effectively with cross-functional teams to drive brand growth.

• State-Level Marketing Strategy
• Local Activation Strategies
• Market Insights Communication
• Budget Management
• Commercial Planning

• Marketing Strategy
• Commercial Planning
• Local Activation
• Budget Reconciliation
• ROI Evaluation

• Communication
• Leadership
• Collaboration
• Problem-Solving

• Beverage Alcohol
• Trade Management
• Retail Management
• Brand Roles
• Agency Briefing

• Microsoft Outlook
• Microsoft Office