Content Lead

About the Company
- We’re on the hunt for a visionary Content Lead to spearhead ourglobalcontent strategy and craft exceptional, SEO-driven narratives for our study abroad agency spanning
12 countries. In this pivotal role, you’ll lead a dynamic team of in-house writers, external agencies, and freelancers, collaborating with industry experts to deliver content that’s not just helpful and trustworthy but also outshines competitors, boosts traffic, and dominates search engine rankings.

• Develop and execute a strategy aligned with business goals.
• Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content.
• Conduct competitor analysis to identify gaps and opportunities.
• Plan content for all customer journey stages.
• Stay updated on SEO trends and algorithms.
• Align content with user intent and optimize for ranking opportunities like AI overviews and snippets.
• Audit and refine content for relevance and performance.
• Ensure engaging, audience-tailored content with a consistent tone and credible sources.
• Leverage storytelling and collaborate with UX and product teams for effective delivery.
• Provide editorial oversight and guide internal and external contributors.
• Structure content for seamless addition of infographics and videos.
• Collaborate with design teams to enhance visual elements.
• Conduct primary and secondary research for unique insights.
• Optimize metadata and headers for improved rankings and accessibility.
• Track and report performance metrics using analytics tools.
• Coordinate with SEO, marketing, UX, product, and sales teams.
• Maintain workflows, calendars, and brand guidelines for timely and consistent delivery.

We’re seeking candidates with academic roots in:

• Mass Communication or Journalism – masters of storytelling and media.
• English Literature or Language Studies – wordsmiths with a flair for expression.
• Marketing or Communications – strategists who connect brands and audiences.
• Business Administration (specialized in Marketing or Digital Marketing) – leaders with a marketing edge.
• Media Studies – experts in the evolving dynamics of content and media.
• Education or EdTech – innovators in learning and technology.
• Creative Writing or Liberal Arts – imaginative thinkers with a creative spark.

• User Empathy & JTBD
• Collaboration with UX & Product
• Research Proficiency
• SEO Expertise
• Content Writing & Editing
• Editorial Standards
• Project Management
• Visual Content Awareness

• Proven track record of creating content that performs well in search engines and engages well with users.
• Experience in managing large-scale content teams.
• Familiarity with global education, study abroad programs, and related topics.
• Knowledge of content accessibility standards.
• Background in News or Media Companies:
  Experience in creating compelling content while maintaining editorial values and guidelines.

Originally posted on Himalayas