Senior Manager, Global Product Marketing

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula's Choice, a Global Skincare Leader Founded In 1995, Empowers Individuals To Define Beauty On Their Own Terms Through Science-backed Products. Our Mission Comes To Life Through Four Core Values That Guide Our Actions, Decisions, And Impact

• Build Trust:
  We set the standard for skincare, transparency, and shared knowledge.
• Be Bold:
  We lead through innovation and by challenging the status quo.
• Act with Kindness:
  We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community:
  We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together.

The Senior Manager of Global Product Marketing will be responsible for global product marketing, new product performance tracking, and portfolio management to drive global brand performance of this high-growth omnichannel brand.

• Define and lead the global innovation and portfolio strategy for assigned categories, identifying long-term growth opportunities, whitespace opportunities, and innovation pipelines.
• Create compelling positioning and stories that satisfy white space in Paula's Choice's portfolio and is innovative in the marketplace to drive growth.
• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
• Lead and align cross-functional global teams across Product Development, Regulatory, Insights, Sales, Finance, and International Markets to drive business objectives and resolve complex challenges.
• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.
• Analyze the potential of new products, making recommendations based on sales and profit analysis.
• Drive and manage all aspects of NPLs including insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality /cannibalization analysis, and prepare presentation/updates at stage gate.
• Own category portfolio performance and develop long-range portfolio strategies, including innovation, renovation, pricing architecture, and rationalization decisions.
• Serve as a strategic advisor to senior leadership, influencing portfolio, innovation, pricing, and growth decisions through data-driven recommendations.
• Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.
• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical),…