B2B Marketing Manager

Salary Range: $ To $ Annually

External

Title:

B2BMarketing Manager
Internal

Title:

Marketing Manager

Reports to:

Vice President, Marketing & Communications
Type:
Full-time

Summary

We are seeking a B2B Marketing Manager who is both a strategic thinker and hands-on executor to drive growth and engagement across our provider, payer, and manufacturer audiences.

This role will lead the development and execution of integrated B2B marketing initiatives, including campaigns, sales enablement, events, email and direct outreach, and CRM programs. The B2B Marketing Manager will partner closely with sales, account management, and internal stakeholders to translate business priorities into effective marketing strategies and tools that support lead generation, customer engagement, and growth.

The ideal candidate is a proactive, highly organized marketer who can move seamlessly between strategy and execution, manage multiple priorities, and help build scalable processes as our marketing organization continues to evolve. Some travel may be required for team meetings and industry events.

• Develop and execute integrated B2B marketing campaigns that drive referrals, engagement, brand awareness, and growth among provider, payer, and manufacturer audiences.
• Partner closely with sales and account management teams to identify marketing needs and develop targeted campaigns, outreach strategies, and account-based initiatives.
• Develop sales enablement tools, presentations, training resources, and other materials that help sales teams engage prospects and clearly communicate our value proposition.
• Lead marketing support for field-based initiatives, including industry conferences, trade shows, webinars, continuing education programs, and other customer-facing events.
• Develop targeted email, direct mail, and other outreach campaigns tailored to key B2B audiences and stages of the customer journey.
• Manage multiple concurrent marketing initiatives from strategy through execution, ensuring clear objectives, timelines, stakeholder alignment, and on-time delivery.
• Collaborate with marketing and business stakeholders on positioning and messaging to ensure consistency and relevance across B2B audiences.
• Manage and optimize CRM and marketing automation activities, including lead and campaign tracking, reporting, dashboards, data quality, and sales adoption.
• Monitor campaign and channel performance, translate data into actionable insights, and continuously optimize programs based on results.
• Help develop scalable marketing processes, tools, and resources that improve collaboration between marketing and sales and support continued organizational growth.

Required

• 5+ years of experience in B2B marketing, healthcare marketing, demand generation, field marketing, or a related discipline.
• Demonstrated experience developing and executing integrated B2B marketing campaigns across multiple channels.
• Proven ability to manage multiple projects simultaneously with strong organizational, prioritization, and time-management skills.
• Strong blend of strategic thinking and hands-on execution; comfortable moving between big-picture planning and detailed delivery.
• Experience partnering directly with sales or business development teams and developing sales enablement programs and materials.
• Experience with email marketing, CRM platforms, and/or marketing automation tools such as Salesforce, Hub Spot, or Zoho.
• Ability to use campaign and CRM data to evaluate performance, identify opportunities, and inform marketing decisions.
• Excellent written and verbal communication, collaboration, and stakeholder-management skills.
• Self-starter who is resourceful, comfortable with ambiguity, and able to operate effectively in a…