Senior Brand Campaign Strategy Manager Local Services

Responsibilities

Tik Tok Local Services (Tik Tok GO) is a one-stop commerce solution that connects global users with local services through the creative use of Tik Tok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

We are on the lookout for a Brand Campaign Specialist who can own end-to end integrated marketing strategy for our travel vertical. You will collaborate closely with DMOs and tourism boards to accelerate brand exposure and commercial growth, driving impact via flagship travel campaigns and strategic travel partner collaborations.

• Plan and implement local service brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
• Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
• Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

• Bachelor’s degree in Business, Marketing, or a related field.
• Experienced in managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, including operations, content marketing, and transactional marketing, preferably within lifestyle businesses, marketplace, or travel/OTA e-commerce.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work both independently and collaboratively in a fast-paced environment.

• Proven experience managing full-cycle marketing campaigns, including planning, launch, optimization, and reporting.
• Strong project management skills and experience coordinating stakeholders across multiple teams.
• Hands-on executor, not just a strategist.
• Experience in fast-paced consumer tech, marketplace, or travel/OTA environments.
• Data-driven mindset with strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions, especially focused on ROI and campaign efficiency.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable…