Senior Content Strategist

Renting should be faster, fairer, and less stressful than it is. We're the infrastructure that makes that happen. Four million users. 300+ real estate company and MLS partnerships. Ten years of consistent growth. From applications and screening to payments and lease management, the full rental journey runs on Rent Spree. Recognized by Forbes as a Best Startup Employer and by Built In Seattle as a Best Place to Work.

The Growth & Marketing team is building the growth engine across the entire Rent Spree customer experience, fueling our next stage of scale. We’re data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with both Agents and Landlords.

As our Senior Content Strategist , you will build the repeatable content engine that fuels both agents and landlords, supporting our growth roadmap while also unlocking new opportunities over time. This role is a core builder in shifting Rent Spree from traditional marketing to a flywheel-driven growth system, one where Rent Spree-produced content and user-generated content work in tandem. Our most credible voices aren't us: they're the agents and landlords already using Rent Spree every day.

This role finds, activates, and amplifies those voices alongside our own, creating compounding momentum across acquisition, activation, and retention.

Hybrid in Seattle, WA. Three in-office collaboration days weekly plus occasional travel for off-sites and events.

Build the Content Engine end-to-end

• Drive end-to-end content strategy across a B2B/C audience (agents and landlords): develop a prosumer and consumer-first integrated content and distribution plan to drive flywheel momentum across our two core audiences.
• Stand up repeatable production systems: build a production engine, not a content calendar. Set up advanced AI and agentic workflows, employ contractors, and repurpose content across channels to accelerate ideation, drafting, repurposing, distribution, and measurement, raising velocity without sacrificing quality or brand trust.
• Create scalable content that drives “Learn → Activate → Refer”: translate core product value and best practices into content that improves conversion, activation, and retention across both flywheels.

Drive durable growth through our customers:

• Develop a customer proof engine: our customers are busy professionals on the go. Think short-form, digestible, video-forward educational snippets, customer testimonials, and customer and community advocacy pieces across You Tube and social.
• Build a nano-influencer + customer advocate motion: recruit, enable, and activate credible voices (agents + landlords) to create trusted content, testimonials, and co-marketing moments.

Partner tightly with Growth, PMM, Product, Data, and Sales

• Collaborate on a flywheel-aligned roadmap: partner with Growth Marketing, Product Marketing, and Product to ensure content + community efforts map to the highest-leverage opportunities and key metrics.
• Operate with experimentation rigor: define hypotheses, run tests, and iterate content/community motions based on performance and learnings, building a playbook the org can scale.
• Support brand elevation through bold, dynamic storytelling: help shift market perception of Rent Spree beyond a point solution through clear, trusted, and differentiated narratives and customer stories.

Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support.

• 5-10+ years in content strategy, content directon, editorial, creator/influencer, or integrated marketing roles, ideally within SaaS, proptech, and B2C businesses.
• Proven…