Principal Brand Strategist

Job Description

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money- we're here to move our global customers forward.

We’re looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career-we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

Remitly is at a brand inflection point. We are evolving from a single-product remittance company into a global financial ecosystem - expanding our products, our markets, and the customers we serve. Our brand must evolve with us, and this role sits at the center of that work.

We are looking for a Principal Brand Strategist to be the hands‑on strategic engine behind how that brand comes to life. This is a highly collaborative role at the intersection of strategy, storytelling, and execution. You will write the briefs that drive our most important campaigns, develop the messaging and naming frameworks that feed creative work across every channel, and play a central role in our brand evolution - evaluating work from agencies and partners, pressure‑testing ideas against strategy, and ensuring the new brand lands consistently across every touchpoint.

You will also help train our AI systems on what "good" looks like for Remitly - making this a role that is as much about building the future of how we work as it is about the work itself.

This is not a role for someone who wants to stay at the strategy level and hand off. You will be close to the work - partnering with creative leads, growth teams, and regional partners to ensure every brief is sharp, every framework is actionable, and every message connects with the people we serve.

Support Brand Evolution & Implementation

Serve as a key strategic partner in Remitly's brand evolution - evaluating agency work against strategy, pressure-testing ideas, and ensuring the new brand is grounded in both business reality and customer insight

Help translate brand evolution outputs into practical, usable tools - messaging frameworks, naming systems, voice and tone guidelines - that the full creative and marketing team can act on immediately

Partner with the Director, Brand Strategy & Identity to ensure brand evolution work lands consistently across every touchpoint, channel, and market

Support implementation planning - identifying where the new brand needs to show up first, what needs to change, and how to sequence rollout for maximum clarity and impact

Develop Briefs, Positioning, Messaging & Naming Frameworks

Develop Tier 1 strategic briefs for Remitly's most important brand and culturally relevant moments such as World Cup, product launches, brand campaigns, and seasonal initiatives

Translate brand positioning and customer insight into clear, inspiring creative strategy that gives the creative team a direction strong foundation to build from

Build and maintain messaging frameworks that feed all three work streams - brand‑defining, campaign, and high‑volume performance work

Lead naming projects for new products and features, ensuring every name is strategically grounded, on‑brand, and contributes to a simple, coherent brand architecture

Develop…