Paid Social Marketing Manager

Who we are:

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.

As Paid Social Marketing Manager, US and International, you'll lead paid media strategy across Meta, Tik Tok, Reddit, and emerging platforms such as Twitch. You'll manage a full-funnel budget: high-efficiency direct response campaigns at the lower funnel, brand-building and awareness work at the upper funnel, across the US, Canada, UK, and emerging EU markets. Reporting to the Director of Upper Funnel Marketing, you'll sit at the intersection of performance marketing, brand storytelling, and influencer partnerships, making sure the paid budget amplifies what's already working organically and while ensuring a cohesive brand experience across marketing touchpoints.

This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate.

• Own new-customer and awareness goals for your channels across the US, Canada, UK, and emerging EU markets, holding CAC to the LTV-based payback target for each channel.
• Plan, build, and optimize paid social campaigns in Meta Ads Manager and Tik Tok Ads Manager etc. owning budget pacing, audience strategy, and creative testing.
• Own organic campaign boosting. Partner with Brand (Organic) Social team to find top-performing organic posts and creator content to extend their reach and get the most value out of every partnership.
• Build and maintain one shared campaign calendar that lines up with influencer and brand social drops so a campaign launch reads as one story wherever a customer sees it.
• Brief creative and run a structured testing framework across taglines, formats, and audiences. Use data, not gut feel, to decide what scales and what gets cut.
• Responsible for reporting across paid and boosted content, turning metrics such as CAC, ROAS, reach (views/impressions) and engagement rate into strong recommendations for leadership.
• Track platform changes and best practices on Meta, Reddit,Snapchat and Tik Tok, covering attribution, privacy, and new ad formats, and translate what they mean for media buying and for influencer partnership terms such as usage rights, disclosure, and contracts.
• Work with Brand, Influencer, and PR to keep messaging consistent everywhere a pet parent might find us.
• Run incrementality tests for your channels working alongside Marketing Analytic team mates, including geo-uplift studies and MMM holdouts. Use the results to prove which spend drives real new customers, not organic or brand halo effects.
• Manage day-to-day relationships with paid social agency partners, holding them accountable for strategy, execution, and performance against goals.

• 8+ years managing $5M+ paid social budgets across Meta, Reddit,…