Enablement Lead, AWS Marketing Integrated Demand Center

Description

Own how AWS's biggest marketing plans reach the field and wider org. The IDP Enablement Lead is the bridge between marketing strategy and the sales, specialist, and partner teams who take it to customers — equipping thousands of customer-facing Amazonians across nine solution areas with the content, playbooks, and context they need to win. If you've ever been on the receiving end of enablement and thought "I could build this better," this role is for you.

Own how AWS's biggest marketing plans reach the field and wider org. The IDP Enablement Lead is the bridge between marketing strategy and the sales, specialist, and partner teams who take it to customers — equipping thousands of customer-facing Amazonians across nine solution areas with the content, playbooks, and context they need to win. If you've ever been on the receiving end of enablement and thought "I could build this better," this role is for you.

The AWS Marketing Integrated Demand Center (IDC) runs the Integrated Demand Plans (IDPs) — the connected, full-funnel plans that translate AWS marketing strategy into coordinated field and partner execution across nine solution areas (AI, Connect, Data & Analytics, Developer, European Sovereign Cloud, ISV, Migration & Modernization, Quick, and Startup). The IDP Enablement team exists to connect marketing strategy to field success: equipping the field, partner, and specialist teams who take the IDPs to customers, and building the rhythm of business that keeps the whole system aligned.

We are looking for an IDP Enablement Lead to own how the IDPs are enabled, adopted, and understood across AWS Marketing and the field. This is an individual contributor role spanning three connected pillars: enablement content and assets, field and partner activation, and operational cadence and governance. You will own the enablement engine that keeps stakeholders current on what each IDP is doing, build the playbooks and templates that let programs execute at scale, and run the cadences that keep IDP v-teams, field marketing, and specialist teams pointed in the same direction.

The ideal candidate is a structured problem-solver who thrives in ambiguity, can build operational rigor from scratch, and drives alignment across multiple stakeholder groups without direct authority. They bring strong communication skills, a bias for action, and the ability to influence cross-functional partners in a fast-paced, matrix environment — turning complex, multi-team plans into clear, usable enablement that the field can act on.

This role is equally suited for candidates from sales, specialist, or field backgrounds who understand what it takes to enable customer facing teams, as it is for candidates with traditional marketing experience.

• Own the IDP enablement library — playbooks, templates, onboarding materials, and the team wiki — keeping it current, accurate, and aligned to the latest IDP strategy and launches.
• Own and produce the recurring IDP newsletter and stakeholder communications, leading with outcomes and pairing every update with clear business rationale.
• Build reusable frameworks, templates, and shared resources that let IDP programs execute consistently at scale.

• Serve as the single-threaded enablement partner between IDP v-teams and field, specialist, and partner teams (WWSO, PMM, AFX / WWFE, Channels, partner marketing).
• Translate IDP strategy and program plans into field-ready enablement, and drive adoption across marketing and field stakeholders.
• Gather field and stakeholder needs and feed them back into IDP planning, closing the loop between strategy and execution.

• Own the enablement…