Marketing Director

Company Overview:

We are a thriving, family-owned, 72-year-old quick service restaurant business dedicated to delivering timeless value and building life-long memories with our customers, employees and communities. As we continue to grow with new locations and introduce ourselves to newcomers to the region, we remain committed to creating a workplace where people belong, grow, and have the opportunity to build skills that support their long-term goals.

Our core values—Integrity, Quality, the Golden Rule, and Industriousness—guide how we work, how we serve our customers, and how we care for our team.

We are seeking a strategic yet hands-on Marketing Director to lead our marketing efforts, nurturing our legacy brand while at the same time attracting and connecting with customers who are trying a Dick’s burger for the first time.

• Position:
  Marketing Director

• Location:
  
  Seattle, Washington

• Reports to:
  
  President & CEO

• Direct Reports:
  Marketing Team (4 salaried + 1 hourly team members)

• FLSA Status:
  Exempt

• Base Salary Range: $130,000 to $180,000

This role requires a strategic mindset, strong leadership capabilities and hands-on involvement in day-to-day marketing activities and on-site events. We are looking for someone who is creative, highly organized and able to engage a diverse set of stakeholders. As the Marketing Director, you will be responsible for overseeing and executing all aspects of our marketing strategies. You will lead and develop a small internal team and partner with external vendors as needed in crafting and implementing initiatives across various channels including social media, in-person events, sponsor ships, email marketing, creative design, and public relations.

AtDick’sDrive-In, everyone either serves our customers directly or supports those who do. Success in this role requires leading with empathy and partnership—engaging restaurant teams early, understanding operational realities, and developing marketing initiatives that work for both our customers and the people serving them. You and your team will continue to build and cultivate brand awareness, continuously nurture the already strong connection we have with our customers, drive traffic, craft special memory making events on and off premise, and communicate important information to our customers at the right time.

• Strategic Planning:
  
  Develop comprehensive marketing strategies aligned with company objectives and growth plans. Collaborate closely with the CEO and COO to ensure marketing initiatives support overall business goals. Make tough decisions on where our limited resources are spent as there are always more good ideas than time and dollars to dedicate in any given year.

• Team Leadership:
  
  Develop, manage and mentor the marketing team providing guidance, support, and fostering a collaborative environment. Delegate tasks effectively and ensure team members are equipped to achieve targets.

• Campaign Management:
  
  Oversee the planning, execution, and optimization of marketing campaigns across multiple mediums with a strong emphasis on social media and customer engagement events. Monitor campaign performance and ROI, making data-driven decisions based on KPIs to optimize results. Lead our team in exploring and integrating AI-based tools to help us execute campaigns more effectively and sharpen how we measure their impact.

• Brand Management:
  
  Our company’s brand is bigger than our physical footprint. We are a leader in the community and a unique voice in many respects. Our brand reaches diverse customers and target audiences with at times conflicting interests. Cultivating and nurturing our brand amongst this broad audience is fun and challenging. It is the Marketing Director’s responsibility to…