Senior Marketing Director

Strata Information Group (SIG) is a trusted leader in higher ‑ education technology consulting, supporting colleges and universities with ERP/SIS modernization, digital transformation, CRM, cybersecurity, and strategic advisory services. As a long ‑ standing and deeply embedded partner within the higher ‑ education sector, SIG brings together technical depth, operational insight, and a culture rooted in integrity, collaboration, and exceptional client service.

Our heritage is built on hands ‑ on expertise, genuine relationships, and a commitment to delivering value with humility and excellence—values that continue to define us as we scale.

We are looking for a high-impact, strategically minded Senior Director or Vice President of Marketing to own and evolve our marketing function. This is a builder’s role for a proven B2B technology services marketing leader who can set strategy, operate with autonomy, drive data-informed decisions and be accountable for results . You will serve as the architect of our brand, lead our demand generation engine , and thought leadership platform — driving measurable pipeline and revenue contribution while championing an AI-first approach to everything we do.

Reporting directly to the Chief Revenue Officer, you will partner cross‑functionally with Sales, Product, Delivery, and Executive leadership to ensure marketing is a growth driver. You thrive in environments where you own the strategy and the execution, and you take pride in building the metrics framework that proves marketing’s ROI.

• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals.
• Lead, motivate, develop, and grow a high‑performing marketing team, setting clear goals, accountability structures, and career development paths.
• Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go‑to‑market direction, positioning, and competitive differentiation.
• Define with executive impact the key metrics to drive results and will be used to tune strategy.
• Operate independently — you will set direction, make decisions, and drive execution without needing to be directed.

• Build and scale a robust, data‑driven demand generation engine that consistently generates qualified pipeline for the sales organization.
• Design and execute integrated campaigns spanning digital, content, events, social, and partner channels.
• Own the full funnel — from top‑of‑funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team.
• Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting.

• Champion a content‑first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space.
• Drive in partnership with other functions the creation of high‑quality content assets: white papers, case studies, blog posts, webinars, executive bylines, and video content.
• Cultivate executive thought leadership programs that amplify the voices of company leaders across industry forums and digital channels.

• Lead with an AI-first mindset — actively incorporate AI tools, agents, and automation into marketing workflows, campaign execution, and content production.
• Evaluate , recommend and deploy AI‑powered platforms to improve personalization, lead scoring, content generation, and campaign optimization at scale.
• Establish best practices and internal playbooks for leveraging AI responsibly and effectively across the marketing function.

• Define the marketing KPI…