Annual Fund Manager

Position Summary

Annual Fund Manager leads the strategy, execution, and growth of Akin’s Annual Fund, driving donor acquisition, retention, and engagement. This role builds a sustainable base of individual donors through thoughtful storytelling, donor engagement, and data‑informed campaigns. Key responsibilities include executing a comprehensive, data‑informed annual giving program that incorporates multi‑channel campaigns, donor journeys, stewardship, and pipeline development. The manager plays a key role in advancing Akin’s mission by increasing donor participation, retention, and unrestricted revenue.

• Develop and implement a comprehensive annual fund strategy aligned with Akin’s mission and revenue goals.
• Use donor analytics to inform segmentation and strategy.
• Develop and manage multi‑channel campaigns (email, direct mail, digital, social).
• Serve as campaign manager across teams and vendors.
• Build and manage campaign production timelines in close collaboration with the Marketing & Communications team.

• Design and implement donor retention and upgrade strategies, including a welcome series and second gift within 45 days.
• Partner with development leadership to identify and transition donors to major gift opportunities.
• Ensure timely, meaningful donor acknowledgments and impact reporting.
• Responsible for segmentation of audiences (new, active, lapsed, monthly, mid‑level) and strategies to increase retention and re‑engage lapsed donors.
• Design strategy and expand monthly giving program.

• Cultivate and steward a portfolio of annual donors and prospects with an emphasis on relationship-building.
• Oversee impact messaging that goes to annual donors on a regular basis.
• Support the development and execution of the annual impact report and other impact materials for donors.

• Collaborate with communications/marketing to align fundraising messaging with Akin’s voice and brand.
• Work closely with the development team on integrated fundraising strategies and donor journeys.

• Utilize Akin’s CRM to manage donor records, segmentation, and campaign tracking.
• Analyze donor behavior, campaign performance, and retention metrics to inform strategy.
• Prepare regular reports and insights for leadership to support decision‑making, working in collaboration with the Database team.

• Develop and manage the annual fund budget.
• Oversee external vendors (mail services, digital platforms, creative support).
• Ensure timely and accurate execution of all campaign elements.

• Knowledge of annual giving, donor stewardship, fundraising campaigns, and nonprofit fundraising best practices.
• Skill in developing and managing multi‑channel fundraising campaigns, donor segmentation, and donor retention strategies.
• Ability to analyze donor data, campaign performance, and fundraising metrics to inform strategy and decision‑making.
• Relationship building, donor cultivation, stewardship, and donor communications.
• Project management, budgeting, vendor management, and prioritization.
• Proficiency with CRM, reporting tools, Microsoft Office, and digital fundraising platforms.
• Strong written, verbal, and interpersonal communication skills, including the ability to develop compelling donor‑centered messaging.
• Collaborative mindset across departments and stakeholders.
• Independent work, sound judgment, confidentiality, and adherence to deadlines in a fast‑paced environment.
• Commitment to advancing Akin’s mission through donor engagement, relationship management, and revenue growth.

• 3–5+ years in annual giving or fundraising.
• Experience with campaigns and segmentation.
• Strong project management skills.

• Experience working in an organization with a community‑centered or equity‑driven mission.
• Familiarity with donor journey mapping and behavior‑based donor segmentation.
• Comfort with A/B testing, campaign analytics, and marketing automation.

We provide a…