Visual Merchandising Manager, Retail

Visual Merchandising Manager

At Brooks, we believe movement is the key to feeling more alive. That's why we're driven to create gear and experiences that take people to the place that makes them feel more alive — whether it's a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First
• Word is Bond
• Champion Heart
• There is no "I" in Run
• Keep Moving

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we're all moving towards something. Let's run there.

As the Visual Merchandising Manager at Brooks, you will lead the end-to-end visual merchandising design for Brooks owned retail fleet – shaping how the brand comes to life in physical space and creating experiences that drive commercial performance.

You will sit at the intersection of brand storytelling, product strategy, and retail performance, translating seasonal narratives into scalable, high-impact in-store experiences that improve conversion, average unit retail (AUR), and sell-through. You will work directly with retail leadership to build the visual merchandising function for a rapidly expanding retail fleet – establishing operating models, tools, and standards that enable consistent execution across markets while elevating the customer experience.

Your Responsibilities:

• Lead the ideation and execution of the visual merchandising vision and roadmap for Brooks owned retail in alignment with the overall retail strategy, brand positioning, and commercial priorities.

• Establish clear KPIs (i.e., conversion, units per transactions (UPT), AUR, sell-through, engagement) and utilize data to analyze store-level performance to identify measurable business outcomes.

• Own the translation of seasonal and product priorities into compelling in-store storytelling frameworks that drive demand and clarity.

• Design and implement a scalable visual merchandising operating model to support growth from a small fleet to national expansion, creating a repeatable blueprint for future store openings.

• Develop standardized playbooks, tools, floor sets, and execution frameworks that enable consistency without sacrificing local relevance.

• Lead the creation of store zoning, adjacencies, and product flow strategies grounded in consumer behavior and performance data.

• Own visual merchandising execution for all new store openings, including concepting, floor sets, and launch storytelling.

• Partner with Store Development and Design to ensure physical space and merchandising strategy are fully integrated.

• Ensure each new store opens at a flagship level of execution, setting the standard for the fleet.

• Partner with Product, Brand Marketing, Creative, Retail Marketing, and Store Operations team to define merchandising standards and playbook.

• Partner closely with Lead Buyer and Retail Marketing Manager on product campaigns and in-store seasonal product launches.

• Prepare recommendations on assortments, key stories, campaign priorities, and more for retail leadership that ensure retail execution is set up for success and ahead of the curve.

• Oversee use of visual merchandising playbook across owned retail, wholesale, and events to reinforce brand consistency.

• Build and foster relationships with team members across Brooks to gain and maintain a current and deep understanding of what drives the brand, business, and products

• Design, maintain, and develop a feedback ecosystem and store audit process (e.g., tools, cadence, scoring, accountability) to gain field insights that will inform future merchandising strategies.

• Identify opportunities and suggest modifications to improve product placement, storytelling clarity, and in-store navigation.

• Stay up to date with retail consumer behaviors and utilize insights to test new methods to elevate customer engagement, product discovery, and…