Retail Business Analyst

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First
  • We act in the best interest of the runner
• Word is Bond
  • We do what we say we’ll do
• Champion Heart
  • We give our all in everything we do
• There is no “I” in Run
  • We stay generous with our humanity
• Keep Moving
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

As the Retail Business Analyst at Brooks, you will play a critical role in driving performance across Brooks’ branded retail fleet by delivering data-driven insights that inform decision-making across store operations, merchandising, and customer experience. You will support Retail Operations, Store Leadership, and cross functional partners by analyzing business performance across multiple locations, identifying opportunities, and translating insights into actionable recommendations that improve sales, inventory productivity, and operational effectiveness.

You have a combined passion for retail, analytics, and the Brooks brand, with a strong ability to influence through data storytelling and business partnership.

Business Performance & Reporting

• Analyze store and fleet-level performance across key KPIs including sales, conversion, traffic, average transaction value (ATV), and units per transaction (UPT).
• Build, maintain, and enhance dashboards and reports that provide visibility into daily, weekly, and seasonal performance.
• Identify trends, risks, and opportunities across stores, regions, and product categories.
• Partner with Retail leadership to deliver clear, actionable insights that drive decision-making.

Merchandising & Inventory Insights

• Evaluate product performance across footwear, apparel, and accessories to inform assortment and allocation decisions.
• Analyze size curves, sell-through, and inventory levels to recommend replenishment and depth strategies.
• Support inventory optimization efforts to minimize markdown risk and maximize in-stock availability.
• Partner with Merchandising and Planning teams on seasonal strategies and performance reviews.

Store Operations & Productivity

• Provide analytics that support labor optimization, store productivity, and operational efficiency.
• Analyze store processes and customer flow to identify opportunities to enhance the in-store experience.
• Support new store openings with forecasting, benchmarking, and performance tracking.
• Identify and scale best practices across the retail fleet.

Customer & Omnichannel Insights

• Analyze customer behavior and purchase patterns across in-store and digital touchpoints.
• Support initiatives that connect retail and eCommerce experiences (e.g., omnichannel capabilities).
• Partner with Marketing and CRM teams to evaluate campaign performance and customer engagement in retail.
• Identify opportunities to improve customer retention and lifetime value.

Strategic Projects & Cross-Functional Partnership

• Support strategic initiatives including retail expansion, store format evolution, and performance segmentation.
• Conduct ad hoc analysis for leadership to support business priorities and decision-making.
• Partner cross-functionally with Retail, Finance, Marketing, Planning, and Product teams to ensure alignment.
• Contribute to annual planning, budgeting, and forecasting processes.

• Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 5+ years of experience in retail analytics, business analysis, or a related field, preferably at a specialty retail, athletic/footwear, or branded retail environment
• Strong proficiency in Excel and data visualization…