Field Activation Specialist

We're looking for a Field Activation Specialist to play a vital role in our team. The Field Activation Specialist role plays an important part in bringing Yerba Madre’s brand to life in local communities. You’ll help grow awareness and excitement for the Yerba Madre Yerba Mate brand through product sampling, authentic consumer interactions, and grassroots activations across U.S. markets.

This position is also a key contributor to our sales team’s success — supporting distribution, building strong retail relationships, and ensuring local promotions deliver results.

As a Field Activation Specialist, you’ll be the local ambassador for Yerba Madre, blending sales execution with community connection. You’ll work closely with the Field Activation Manager and may occasionally support evening or weekend events.

As a Field Activation Specialist, you will play a key role in building sales, strengthening distribution, and bringing Yerba Madre to life in your community. Your work will balance field sales execution (70%) with grassroots marketing activation (30%) to drive measurable results while creating authentic consumer connections.

• Work from a clear calendar of priorities and objectives aligned with monthly business plans.
• Partner with distributor teams (DPMs) to build collaborative, productive relationships and elevate market performance.
• Track progress against KPI metrics and incentive programs.
• Expand presence in On-Premise accounts to increase awareness and sampling opportunities.
• New Business Development:
  • Identify and help open new accounts through your own outreach and in partnership with distributor reps.
  • Support key retailer activations and sampling programs to strengthen local retailer relationships.
• Retail Standards:
  • Use Karma to support and track in-store promotions and display execution; conduct store audits regularly.
  • Ensure shelves and displays reflect brand standards, planograms, and space allocations.
• Expect to spend ~4 days per week actively in the market.

• Connect with new consumers and student communities to build awareness, excitement, and trial.
• Build a strong understanding of our target consumers and represent the brand through authentic conversations, sampling, and local events.
• Receive thorough training in Yerba Mate, Yerba Madre, and our values (Organic, B-Corp, sustainability) to confidently share product knowledge and brand purpose.
• Partner with the National Events Manager to identify relevant local events; collaborate with coordinators and community leaders to secure participation.
• Organize and execute grassroots events — from campus activations to neighborhood pop-ups — in collaboration with distributor teams and with cost‑sharing support.
• Always connect activations back to sales by directing consumers to nearby retail accounts carrying Yerba Madre.
• Partner with the Senior Catalyst Manager to identify local influencers, trendsetters, and community leaders for product seeding and brand visibility programs.

• Sales – Key Accounts: 40%
• Sales – Independent Accounts: 30%
• Student Ambassador Network: 10%
• Events – Activations: 15%
• Sampling – Product
  
  Education:
  
  5%

• Associate or bachelor’s degree
• 3+ years of related sales experience in DSD (direct store delivery) beverage is preferred
• 1-2 years of experience in field marketing preferred
• Current Driver's License with clean driving record and meet DOT driving standards
• Demonstrated proven success in sales and account management growth in a customer/consumer facing business
• The ability to thrive in a highly competitive field sales environment
• Must be able to work independently and be able to travel regularly
• Must have a reliable vehicle and smart phone
• Must be insurable by the company's automobile insurance carrier
• Ability to perform physical activities including lifting to 20 lbs. individually and moving up to 50 lbs. with assistance, as required
• Proficient in MS Office
• Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
• Embody the Yerba Madre Mission, Vision and Values

• Proact…