Washington State Manager

Washington State Manager

We are seeking a high-performing Washington State Manager! This role covers the entire state of WA, with 80% of focus and time spent in the greater Seattle area. The ideal candidate has a passion for cider, enjoys fermentations, is positive, highly motivated, and has the drive to learn and grow within a rapidly expanding industry!

This WA State Manager is responsible for leading the amazing Schilling sales team within WA and helping achieve the annual sales goals as the #1 Cider company in WA! This role will also execute within key off-andon-premise accounts by growing sales and market share through product distribution, display execution, and promotion. A priority for this role is to build a great rapport with our distributor partners and establish Schilling Cider as a best-in-class supplier.

This role will be focused on growing Schilling’s presence, volume, revenue, and points of distribution within Washington. The ideal candidate is passionate, experienced, positive, and highly motivated!

• Develop and execute the Schilling sales plan to grow the Washington market
• Work closely with PNW Regional Sales Director to build & execute Weekly, Monthly, Quarterly Plans to achieve annual market goals
• Daily support of the Schilling Sales team
• Develop and maintain strategic relationships with key distributor partners and retailers
• Increase distribution while educating retailers, restaurateurs, and consumers on the Schilling Cider portfolio
• Call on existing account base to gain new distribution, execute promotional activity, and increase market share
• Develop new business to increase volume/distribution/share within Washington
• Identify retail opportunities and sell/execute against those opportunities
• Ensure proper merchandising of product and point-of-sale materials according to brand standards
• Inventory management, development, and communication
• Lead regular team meetings and work with team members in the trade for support and assistance
• Coordinate events and promotions to deliver greater brand awareness and stimulate sales
• Execute monthly Chain Account opportunities – closing authorization gaps, gaining displays, merchandising shelves/backstock, POS support, implementing company programming
• Clear and effective communication with distributor partners regarding retail opportunities and authorizations
• Provide essential feedback to the Chain Account and Marketing teams about retail successes and challenges
• Accomplish sales goals in alignment with our CIDER Selling Process
• Coordinate and conduct General Sales Meetings with all wholesaler channel teams

• Compile and submit reports on assigned area and general market information to management team and wholesaler
• Keep business calendar up to date and scheduled 60 days out
• Regularly scheduled meeting with Distributor Brand Managers and Sales leaders
• Utilize sales tools (KARMA, VIP, Nielsen, IRI, etc.) effectively
• Monthly recaps to distributors to include goal tracking, inventory, sales review, and upcoming activity
• Communicate chain activity, new item launches, and incentive opportunities
• Pivot various aspects of distributor management based on business needs
• Maintain responsible budget practices for assigned territory
• Coordinate with wholesaler on commitment closure opportunities

• Minimum 5+ years of beverage alcohol sales experience, preferably within beer, cider, wine, spirits, or non-alcoholic beverage categories
• Minimum 2+ years of direct people leadership and team management experience
• Proven experience working with beverage distributors, including distributor management, programming, and execution
• Strong understanding of chain retail, independent retail, and on-premise sales channels
• Demonstrated ability to analyze sales data, identify opportunities, and execute against sales goals
• Experience conducting market work, ride-alongs, and field coaching with sales teams
• Must be 21+ years of age
• Currently reside in or commuting distance to the Greater Seattle Area
• Passion for cider and the beverage industry
• Valid Driver’s License, good driving record, and a reliable automobile
• Comfort with mobile technology and MS suite
• A…