Licensing Manager - North America

Who we are:

Born Licensing is a licensing agency focused on making the licensing process easier across a broad range of areas.

Our licensed advertising division is focused on the licensing of characters, clips and IP in advertising campaigns. We work with the greatest film, TV, animation and video game Licensors from around the globe and the advertising agencies that wish to license their IP in their campaigns.

Our Born to License division has expanded our services to companies that offer products and services across a broad range of sectors such as apparel, health and beauty, food and beverage, publishing, fashion accessories, digital products and many more.

We have decades of licensing experience, having worked with all major Licensors including Disney, Warner Bros. Discovery, Mattel, Hasbro, Universal Studios and hundreds more.

Our CEO David Born has worked in licensing for most of his career. He has an undeniable passion for licensing and is a strong advocate for the broad range of benefits that licensing offers.

We are looking for an experienced and commercially driven Licensing Manager to join the Born Licensing team. This is a pivotal role at the heart of our licensed advertising business, responsible for managing client projects end-to-end, driving revenue against clear targets, and delivering exceptional results for advertising agencies, their clients, and rights holders alike.

This is a hands‑on role for someone who thrives in a fast‑paced, creative environment and is passionate about licensing, brand partnerships, and delivering exceptional results for clients and rights holders alike.

• Own and manage licensed advertising projects from initial brief through to full campaign delivery, serving as the primary point of contact for advertising agencies and clients.
• Familiarise yourself with all rights holders’ property portfolios, understanding do’s and don’ts for their characters/clips.
• Develop an understanding of how each rights holder reviews and processes licensed advertising opportunities including their key stakeholders, turnaround times and brand assurance processes.
• Research and identify suitable characters, clips, and IP in response to advertising agency briefs, presenting well‑considered licensing options with clarity and confidence.
• Develop and manage detailed project timelines, ensuring all internal and external stakeholders meet agreed milestones and deadlines.
• Manage all submissions and approvals via licensor platforms such as Media Box and LAS, liaising directly with rights holders’ brand assurance teams to secure timely sign‑off.
• File and document all submissions and approvals via Born Licensing’s internal tracking systems, ensuring trackers are kept up to date.
• Demonstrate the value Born Licensing provides to advertising agencies, clients, and rights holders alike by streamlining the resource‑heavy approvals process and seeking creative solutions where necessary.
• Attend and lead project calls, production meetings, and WIP sessions, maintaining clear documentation and follow‑through on all action items.
• Produce post‑campaign summary decks for licensors, capturing final assets and campaign outcomes.
• Assist in payment process, setting up agencies and rights holders on each other’s vendor/supplier platforms and chasing for payments where necessary.

• Take ownership of market revenue targets within the Born Licensing business, proactively managing pipeline and activity to consistently meet or exceed goals.
• Track and report on commercial performance, providing regular updates to senior leadership on deal status, revenue forecasting, and key metrics.
• Identify and pursue opportunities to grow existing client relationships, maximising revenue potential within each account.
• Support the negotiation of licensing agreements, working within established frameworks to achieve favourable commercial outcomes for the business.

• Compile and maintain a list of advertising agencies that we want to work with – setting up introduction meetings and Licensing…