Area Sales Manager - Seattle

Role Overview

The Area Sales Manager (ASM) is responsible for driving retail execution, distribution growth, and revenue performance within an assigned territory. This role focuses on maximizing in-store presence, velocity, and strategic account relationships while ensuring consistent execution of brand standards.

• Deliver monthly and quarterly sales and volume targets
• Drive velocity (units per store per week) and account for productivity
• Identify and execute growth opportunities across the territory

• Expand distribution and SKU placement across all accounts
• Secure secondary placements (endcaps, side caps, coolers)
• Ensure pricing, shelf position, and POS execution meet brand standards

• Build relationships with store managers, distributors, and brokers
• Act as the primary field representative for the brand
• Influence store-level decisions to unlock incremental growth

• Conduct weekly route rides and store visits - where applicable
• Identify and resolve out-of-stocks, voids, and execution gaps
• Prioritize high-impact accounts and opportunities

• Track execution using tools — Repsly
• Report distribution gains, display wins, and performance insights
• Use data to inform territory strategy and actions

• Execute in-store demos and sampling programs through 3rd party demo companies
• Drive trial, conversion, and brand awareness

• Sales volume and revenue growth
• Distribution points (new + retained)
• Velocity (units per store per week)
• Display placements secured
• In-stock rate and void reduction
• Store coverage and visit frequency
• Execution compliance (pricing, placement, POS)

• Maintain daily field presence and consistent account coverage
• Execute against company playbooks and retail standards
• Demonstrate ownership and accountability for territory performance
• Communicate proactively with internal and external partners
• Operate with urgency, professionalism, and adaptability

• 1+ years of beverage or CPG sales experience
• Strong communication and relationship-building skills
• Proven ability to drive retail execution and results
• Organized with strong time and territory management skills
• Comfortable in a fast-paced, high-growth environment
• Valid driver’s license and reliable transportation

This role is critical to scaling market performance through execution excellence, strategic selling, and consistent field engagement.